New article on embedding marketing in international campus development

“Vicky is a keen and direct strategist who was able to take a complex and multi-layered brief and cut right through to the nub of the issues”

— Angelina Bingley, Chief Marketing & Engagement Officer, University of Leicester (at the time: Head of Strategic Marketing, University of Southampton) (2013)

New article on embedding marketing in international campus development

Posted on 3 Jul 2015 at 11:38 by Vicky Lewis

Lessons from UK universities

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference.

For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development.

It was published online in the Taylor and Francis journal Perspectives: Policy and Practice in Higher Education in July 2015.

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INTERNATIONAL CAMPUS TRANSNATIONAL EDUCATION ORIGINAL RESEARCH OVERSEAS CAMPUS MARKETING DEVELOPMENT PROCESS

New article on embedding marketing in international campus development

Lessons from UK universities

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