International Education Strategy and Marketing

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Posted on 12 Oct 2015 at 14:04 by Vicky Lewis

Blog post on AAT Comment website

I've just had a guest blog published on the AAT (Association of Accounting Technicians) 'Comment' website.

In it, I highlight ways in which the global education landscape is rapidly changing and explore the implications for both education providers and students. Some of the top trends identified are:

  • An influx of alternative providers
  • New models of partnership working
  • A spotlight on globally connected consumers

I conclude that there are some common themes around adaptability and flexibility. And that there is a onus on institutions to communicate clearly and honestly who they are, what values drive them and the sort of experience and outcomes their students can expect.

You can read the full blog here.



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