International Strategy for Higher Education Institutions

Posted on by Vicky Lewis
In April 2026, I published a blog based on a spot check of Professional / Managerial / Support Service jobs posted on the jobs.ac.uk website in the category ‘International Activities’. In it, I mulled over what the ads told us about the state of international higher education and associated institutional priorities.
When I shared the blog on LinkedIn, it sparked some interesting discussions. One suggestion from Dave Amor was to review the job ads again at the start of the academic year ‘when it’s often a busier picture in terms of available roles’. So, into the calendar it went.
This time, rather than a spot-check on a single date (3 March), I looked at roles posted on both 5 October and 15 October, plus a few others that came to my attention during the first half of October. As a result, I reviewed over 20 roles, as compared to only ten in March.
There are limits to what can be extrapolated from these small-scale snapshots, especially as many international education roles are advertised via other routes or platforms. However, an analysis of the spread of roles advertised at the start of academic year 2026/27 can still be used as a conversation-starter.
The table below shares an overview of changes in emphasis between March and October 2026.
|
Theme in March blog |
What the October ads add |
|
Global leadership and strategic partnerships |
Greater emphasis on operational delivery and governance of international programmes |
|
International employability and alumni engagement |
Less visible in October: more attention paid to mobility and international student experience |
|
Recruitment pathways and distributed teams |
Stronger emphasis on commercial partnerships, agent quality, CRM integration and conversion |
|
TNE lifecycle and specialist staffing |
Further evidence of specialist TNE delivery, quality assurance and performance management |
|
UKVI compliance |
Less explicit focus on student visa compliance; more emphasis on partnership assurance, agent quality and operational risk |
|
Internationalisation across institutional functions |
Further evidence of international roles embedded in faculties, student services, quality assurance and research |
The standout observation is that the October sample feels more delivery-orientated than the March one (though this may be skewed by the lack of an Executive Team post in the sample). The language of project management, KPIs, monitoring, reporting, governance and implementation recurs across different categories of job.
So what other themes are in evidence?
Unsurprisingly, there are several jobs with a strong TNE dimension. What’s interesting is that these are not business development roles focused mainly on establishing TNE partnerships. The emphasis is on managing the entire partnership lifecycle.
Jobs include a Faculty International Development Manager at Durham (£39-46K), a Senior Quality Officer (International) at Canterbury Christ Church (£36-38K), and a Project Officer (International Programmes) at Manchester (£38-46K).
The ads demonstrate attention to the infrastructure required to deliver and sustain TNE and the specialist expertise needed in quality assurance, governance, financial sustainability and programme delivery.
In addition, there are several Partnerships / Programme Manager style roles with an emphasis on high-value collaborations, including research and industry initiatives. These require skills like negotiating agreements, managing budgets, monitoring performance, building capacity and reporting against milestones.
The roles reflect the need for professional staff who can translate complex partnerships into measurable outcomes.
While some international recruitment-focused roles appear to fit a well-established mould (e.g. Surrey’s International Student Recruitment Officer (Middle East & Africa) (£32-37K)), others are more strategically and commercially orientated, with a particular emphasis on agent oversight. For example, Southampton was recruiting for an Agent and EdTech Coordinator (£31-36K) to help formalise the operational management of agents and EdTech partners.
An Anderson Quigley ad for a senior interim recruitment role sets out a quite specific challenge: ‘Demand from China is expected to fall, so plans need resizing while the existing pipeline is protected. Most… other main markets are growing, and there’s real scope to diversify. The first priority is the January to July conversion window, and one question: where do we make the difference?’.
The general focus appears to be on extracting value from existing recruitment activity, rather than pursuing an expansion / growth agenda.
Several roles (notably at Bournemouth, Brunel and Worcester) include substantial responsibility for outward and inward student mobility and international experiences. While this is not particularly surprising, given the UK’s reassociation with Erasmus+, the remits are all much broader than Erasmus Coordinator roles of the past. Salaries range from £26K to £49K.
At a time when there’s huge focus on both TNE and international student recruitment as sources of income, it’s refreshing to see universities also investing in outward mobility and global opportunities.
Building on a theme that was evident in March, the ads include many international roles that are located outside International Offices. Examples include roles in a Faculty Teaching, Learning and Student Experience team; a Quality Assurance and Enhancement team; a research hub; and Student Services.
This suggests continued emphasis on embedding international expertise where it can most directly support institutional strategy and objectives.
I’m hesitant to draw any definitive conclusions from my snapshot exercise – and changes between March and October may partly be attributable to the time of year in any case. But I get the sense from the roles being advertised that universities are particularly concerned with how internationalisation is delivered (not just what they want it to achieve).
Several roles demand a wide-ranging combination of commercial, operational, analytical and relationship management skills. This likely reflects increasing operational sophistication. However, it may also be symptomatic of stretched institutions under pressure to deliver more with less.
As always, I’d be fascinated to hear what others have experienced or observed.
If you’ve been through a recruitment process recently, did anything feel noticeably different compared to previous experiences?
If you’re recruiting at the moment, are there particular gaps in expertise you’re seeking to fill? If the need to do more with less is affecting your approach to recruitment, what does this look like?
And if you’re a sector observer, like me, what signals have you picked up?
INTERNATIONAL HE JOBS TRANSNATIONAL EDUCATION INTERNATIONAL PARTNERSHIPS INTERNATIONAL EXPERIENCE DELIVERY
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