International Education Strategy and Marketing

RSS FeedNew EAIE Pathways to Practice Guide

Posted on 15 Dec 2016 at 15:35 by Vicky Lewis

Strategic Marketing for International Student Recruitment

I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.

EAIE Pathways to Practice guideThis new series of practical guides is designed to be a 'practitioner's toolkit'.

This first guide has two purposes:

  • To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
  • To guide them through the process of creating a robust international marketing and student recruitment plan. 

Any successful student recruitment plan is built on strategic marketing and long-term relationship building. Resources need to be focused on the most productive activities. 

This guide seeks to provide a useful framework to keep your planning on track.

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