“Vicky approached the brief with exactly the expertise and candour we required. She took great time to understand what it was we wanted to achieve through her research and challenged our assumptions on outcomes in a really constructive way.”
— Director of International, Russell Group university (2021)
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
To guide them through the process of creating a robust international marketing and student recruitment... View Page
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