“Vicky was able to provide us with valuable insights that helped us to develop a strategy that was both realistic and ambitious. As a result of her work, we are now well-positioned to expand our international reach. ”
— Kate Walewska, Director of Marketing and Student Recruitment, University of Warwick (at the time: Director of Future Students Office, University of Leicester) (2023)
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
To guide them through the process of creating a robust international marketing and student recruitment... View Page
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