“The end result for us has been great buy in from staff and students to an agenda that utilises the presence of international students on campus as only one element in a much wider piece of work that is bringing global experiences to our students. ”
— Dr Richard O'Doherty, (at the time) Deputy Vice-Chancellor, University of Gloucestershire (2017)
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
To guide them through the process of creating a robust international marketing and student recruitment... View Page
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