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International Education Strategy and Marketing

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Pages tagged GOING GLOBAL

Back to the Future | Blog Entry by Vicky Lewis

June will be a month that includes some interesting-sounding live webinars to replace the British Council’s cancelled Going Global 2020 conference. In addition to the ‘after the storm’ type sessions triggered by the Covid-19 crisis, there are some familiar (but nonetheless valuable) themes. Topics include: improving employment outcomes in a changing world; diversity, equity and inclusion in HE; the future of transnational education; and reaching the Sustainable Development G... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT GLOBAL STRATEGIES REPORT EAIE INTERNATIONAL STRATEGY INTERNATIONALISATION STRATEGY INSTITUTIONAL STRATEGY OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS COLLABORATION INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT DEVELOPMENT PROCESS INTERNATIONALISATION AT HOME BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION LEADERSHIP NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY TRAINING COURSE SUCCESS MEASURES CONSULTANCY GLOBAL CITIZENSHIP SUSTAINABILITY RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA CROSS-CULTURAL COLLABORATION MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS RESEARCH INSTITUTIONAL DRIVERS GLOBAL ENGAGEMENT STRATEGY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS OUTWARD MOBILITY BREXIT CHANGE THE PIE GEOPOLITICS KEY QUESTIONS UK HE SECTOR ENGAGEMENT TNE-HUB FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS GRADUATE OUTCOMES STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS FORUM MAGAZINE UNIVERSITY OF BRISTOL CORONAVIRUS PLANNING LANGUAGE LEARNING CONSULTATION PROCESS INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE DISTINCTIVENESS ADDRESSING DISCONNECTS DECOLONISATION UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL POST-STUDY WORK ENABLING CHANGE WEBINAR EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY RESOURCES HIGHER EDUCATION STUDENT VOICE DIFFERENTIATION RAPID CHANGE INTERNATIONAL OFFICER OUTCOMES DATA ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS INTERNATIONAL EDUCATION GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY GRADUATE ATTRIBUTES GLOBAL MINDSET EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT SDGS EQUALITY, DIVERSITY, INCLUSION DISTINCTIVE IMPACT WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS OVERSEAS OFFICES SOCIAL IMPACT KEY PERFORMANCE INDICATORS CAREER INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION SINGAPORE TEACHING OVERSEAS

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