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International Education Strategy and Marketing

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Pages tagged GOING GLOBAL

Back to the Future | Blog Entry by Vicky Lewis

June will be a month that includes some interesting-sounding live webinars to replace the British Council’s cancelled Going Global 2020 conference. In addition to the ‘after the storm’ type sessions triggered by the Covid-19 crisis, there are some familiar (but nonetheless valuable) themes. Topics include: improving employment outcomes in a changing world; diversity, equity and inclusion in HE; the future of transnational education; and reaching the Sustainable Development G... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY MARKETING COLLABORATION DEVELOPMENT PROCESS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT BREXIT INTERNATIONALISATION AT HOME TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS BUILA COVID-19 MOOC INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH INSTITUTIONAL STRATEGY MALAYSIA INSTITUTIONAL DRIVERS GLOBAL ENGAGEMENT INTERNATIONAL OFFICE SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS UNIVERSITY OF BRISTOL GRADUATE OUTCOMES FORUM MAGAZINE INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS INSEAD UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK EDUCITY CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION INTERNATIONAL OFFICER OUTCOMES DATA GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES EXPERTISE WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY USA INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING GLOBAL UNIVERSITY

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