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“Vicky was extremely thorough and efficient, and consulted widely across the University to ensure that all key stakeholders’ opinions were heard and acknowledged, and where possible incorporated into the strategy. ”

— Kate Walewska, Director of Marketing and Student Recruitment, University of Warwick (at the time: Director of Future Students Office, University of Leicester) (2023)

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New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONAL STRATEGY TRANSNATIONAL EDUCATION INTERNATIONALISATION KPIS GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS INSTITUTIONAL STRATEGY GLOBAL STRATEGIES REPORT POLICY CONTEXT RESEARCH INTERNATIONALISATION STRATEGY CONSULTANCY INTERNATIONAL PARTNERSHIPS INTERNATIONAL STUDENT RECRUITMENT OVERSEAS CAMPUS MARKETING INTERNATIONAL OFFICE CAREER COLLABORATION INTERNATIONALISATION AT HOME MARKETING INTERNATIONAL EDUCATION INCLUSIVITY GLOBAL ENGAGEMENT STRATEGY CONSULTATION PROCESS SUSTAINABILITY GLOBAL HIGHER EDUCATION INTERNATIONAL GRADUATE EMPLOYABILITY DEVELOPMENT PROCESS LEADERSHIP COVID-19 UUK INTERNATIONAL BRANCH CAMPUS ETHICS NATIONAL STRATEGY ALUMNI RELATIONS ORGANISATIONAL CULTURE SUCCESS MEASURES OUTWARD MOBILITY STRATEGIC PLANS GOING GLOBAL INTERNATIONAL STUDENTS STAFF ENGAGEMENT INSTITUTIONAL MISSION BRITISH COUNCIL BREXIT STRATEGIC ALIGNMENT BUILA RESOURCES RATIONALES DECOLONISATION GLOBAL CITIZENSHIP GLOBAL MINDSET INTERNATIONAL STRATEGIES ENGAGEMENT INTEGRATED INTERNATIONALISM STUDENT RECRUITMENT WIDENING ACCESS REPUTATION WEBINAR CASE STUDIES INSTITUTIONAL DRIVERS EQUALITY, DIVERSITY, INCLUSION INTERNATIONAL EDUCATION STRATEGY MOOC CROSS-CULTURAL COLLABORATION SOCIAL IMPACT STAFF DEVELOPMENT UK INTERNATIONAL EDUCATION STRATEGY TRAINING COURSE CHANGE GEOPOLITICS MALAYSIA ORIGINAL RESEARCH INTERNATIONAL EDUCATION HUBS UK NATIONAL PRIORITIES OVERSEAS CAMPUS PARTNERSHIP DEVELOPMENT LANGUAGE LEARNING WORKSHOP GLOBAL RANKINGS STAKEHOLDERS ORGANISATIONAL STRUCTURE METRICS IC CAFE EUROPE IN-COUNTRY REPRESENTATION UEL INTERNATIONALISATION FOR ALL INTERNATIONAL COOPERATION INTERNATIONAL STAFF GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES BENCHMARKING GLOBAL CHALLENGES PATHWAYS TO PRACTICE DISTINCTIVENESS TIPS ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI FINANCIAL SUSTAINABILITY FORUM MAGAZINE STAKEHOLDER RELATIONSHIPS INDIA UKCISA HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES GUIDING PRINCIPLES TNE-HUB THE PIE KEY QUESTIONS FUTURE INTERNATIONAL OFFICER OUTCOMES DATA DIFFERENTIATION TURING SCHEME UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS GLOBAL IMPACT SRI LANKA EDUCITY BLOG ARCHIVE USA UNIVERSITY OF BATH DBA TOOLKIT ENVIRONMENTAL SUSTAINABILITY CURRICULUM BLOGGING INSEAD INSTITUTIONAL PARTNERSHIP GOVERNANCE PLANNING SUMMER SCHOOL SKILLS REFLECTIONS INTERNATIONAL EXPERIENCE NEWCASTLE UNIVERSITY FUTURE MODELS TIME OUT GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB GLOBAL COMMON GOOD PERSONAL REFLECTIONS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET ARTIFICIAL INTELLIGENCE DEMOGRAPHIC CHANGE HIGHER EDUCATION EXECUTIVE SUMMARY EQUITABLE INTERNATIONAL MARKETING CIVIC AND COMMUNITY ENGAGEMENT PODCAST INTERCULTURAL EXPOSURE UNIVERSITY OF READING NICHE EXPERTISE ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF OXFORD UNIVERSITY OF BRISTOL GRADUATE OUTCOMES RESPONSIBLE INTERNATIONALISATION EXPERTISE CULTURAL INTELLIGENCE GLOBAL SOUTH UK HE SECTOR PUBLICATIONS WIDENING PARTICIPATION STUDENT VOICE RAPID CHANGE IHEF SHARED CAMPUS IMPACT EDINBURGH NAPIER UNIVERSITY UNIVERSITY OF WISCONSIN-MADISON MARKET RESEARCH POST-STUDY WORK ENABLING CHANGE GEN Z CANADA CULTURAL VALUES GLOBAL ENGAGEMENT INDEX REGIONAL STRATEGY RESEARCH COLLABORATION CORONAVIRUS CHINA KNOWLEDGE EXCHANGE DRIVERS FOR CHANGE SDGS DISTINCTIVE IMPACT STUDENT EXPERIENCE STRATEGIC MARKETING CAREERS STRATEGY TRAPS UNIVERSITY OF BATH

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