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“Vicky approached the brief with exactly the expertise and candour we required. She took great time to understand what it was we wanted to achieve through her research and challenged our assumptions on outcomes in a really constructive way.”

— Director of International, Russell Group university (2021)

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New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONAL STRATEGY TRANSNATIONAL EDUCATION INTERNATIONALISATION KPIS GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT INSTITUTIONAL STRATEGY RESEARCH POLICY CONTEXT INTERNATIONAL PARTNERSHIPS CONSULTANCY INTERNATIONALISATION STRATEGY INTERNATIONAL STUDENT RECRUITMENT CAREER INTERNATIONAL OFFICE OVERSEAS CAMPUS MARKETING COLLABORATION MARKETING INTERNATIONALISATION AT HOME INCLUSIVITY INTERNATIONAL EDUCATION GLOBAL HIGHER EDUCATION DEVELOPMENT PROCESS LEADERSHIP GLOBAL ENGAGEMENT STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY CONSULTATION PROCESS SUSTAINABILITY INSTITUTIONAL MISSION ALUMNI RELATIONS STAFF ENGAGEMENT NATIONAL STRATEGY OUTWARD MOBILITY BRANCH CAMPUS SUCCESS MEASURES ORGANISATIONAL CULTURE GOING GLOBAL UUK INTERNATIONAL COVID-19 STRATEGIC PLANS ETHICS EQUALITY, DIVERSITY, INCLUSION INSTITUTIONAL DRIVERS WORKSHOP SOCIAL IMPACT INTERNATIONAL STUDENTS CASE STUDIES STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS STRATEGIC ALIGNMENT BREXIT GEOPOLITICS ENGAGEMENT TRAINING COURSE CHANGE GLOBAL RANKINGS STAFF DEVELOPMENT GLOBAL CITIZENSHIP LANGUAGE LEARNING PARTNERSHIP DEVELOPMENT DECOLONISATION RATIONALES WEBINAR OVERSEAS CAMPUS WIDENING ACCESS REPUTATION MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL GLOBAL MINDSET INTERNATIONAL STRATEGIES DISTINCTIVE IMPACT REFLECTIONS STUDENT EXPERIENCE INTERNATIONAL EXPERIENCE SKILLS DRIVERS FOR CHANGE SDGS KEY PERFORMANCE INDICATORS AI UNIVERSITY OF OXFORD ISKANDAR INVESTMENT OVERSEAS OFFICES GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY RESEARCH COLLABORATION BLOGGING USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL CHALLENGES INTERCULTURAL EXPOSURE GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SRI LANKA EDINBURGH NAPIER UNIVERSITY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE UEL SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET KEY QUESTIONS PUBLICATIONS FUTURE WIDENING PARTICIPATION UK HE SECTOR TNE-HUB THE PIE STRATEGY TRAPS TIME OUT UNIVERSITY OF BATH NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION INDIA FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES CHINA SUMMER SCHOOL KNOWLEDGE EXCHANGE INSEAD INSTITUTIONAL PARTNERSHIP GOVERNANCE CORONAVIRUS PLANNING DISTINCTIVENESS ADDRESSING DISCONNECTS PROJECTS TIPS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE ENABLING CHANGE GEN Z BLOG ARCHIVE EDUCITY UNIVERSITY OF WISCONSIN-MADISON MARKET RESEARCH POST-STUDY WORK INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION EQUITABLE INTERNATIONAL STAFF HIGHER EDUCATION DIFFERENTIATION RAPID CHANGE IHEF TURING SCHEME INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE GLOBAL COMMON GOOD METRICS IC CAFE PERSONAL REFLECTIONS GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GUIDING PRINCIPLES GLOBAL SOUTH EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES

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