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“Vicky was able to bring a range of stakeholders together many of whom were based in Malaysia and work with them on a range of issues”

— Angelina Bingley, Chief Marketing & Engagement Officer, University of Leicester (at the time: Head of Strategic Marketing, University of Southampton) (2013)

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New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL STRATEGY EAIE GLOBAL ENGAGEMENT INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT POLICY CONTEXT INTERNATIONALISATION STRATEGY INTERNATIONAL STUDENT RECRUITMENT INSTITUTIONAL STRATEGY CAREER INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS OVERSEAS CAMPUS MARKETING COLLABORATION CONSULTANCY INTERNATIONAL EDUCATION MARKETING INTERNATIONALISATION AT HOME INCLUSIVITY CONSULTATION PROCESS SUSTAINABILITY RESEARCH GLOBAL HIGHER EDUCATION DEVELOPMENT PROCESS LEADERSHIP GLOBAL ENGAGEMENT STRATEGY GOING GLOBAL COVID-19 STRATEGIC PLANS ETHICS INSTITUTIONAL MISSION STAFF ENGAGEMENT NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY BRANCH CAMPUS ORGANISATIONAL CULTURE LANGUAGE LEARNING DECOLONISATION RATIONALES UUK INTERNATIONAL OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS GLOBAL MINDSET INSTITUTIONAL DRIVERS EQUALITY, DIVERSITY, INCLUSION SOCIAL IMPACT STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT OUTWARD MOBILITY ENGAGEMENT TRAINING COURSE GEOPOLITICS SUCCESS MEASURES GLOBAL CITIZENSHIP CHINA INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING PROJECTS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE DISTINCTIVENESS ADDRESSING DISCONNECTS WEBINAR GEN Z EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE EXECUTIVE SUMMARY INTERNATIONAL COOPERATION HIGHER EDUCATION INTERNATIONALISATION FOR ALL IHEF INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE IC CAFE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS GUIDING PRINCIPLES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES DISTINCTIVE IMPACT REFLECTIONS STUDENT EXPERIENCE WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS AI INTERNATIONAL STUDENTS ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS REGIONAL STRATEGY CASE STUDIES USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM PODCAST GLOBAL CHALLENGES GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT IMPACT SRI LANKA SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT KEY QUESTIONS PUBLICATIONS FUTURE UK HE SECTOR TNE-HUB CHANGE THE PIE GLOBAL RANKINGS TIME OUT NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STRATEGY TRAPS STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT

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