Tag View

“Vicky is a great listener and has the rare skill of being able to discern key points from 'stream of consciousness' discussions, helping to better define the brief for the project. This is immensely useful and time saving.”

— Karen Blackney, Head of International Office, University of East Anglia (2021)

Tag View

Pages tagged OVERSEAS CAMPUS

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

Most common tags on this site (in order of popularity)

INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL STRATEGY GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT INSTITUTIONAL STRATEGY POLICY CONTEXT INTERNATIONAL PARTNERSHIPS CONSULTANCY INTERNATIONALISATION STRATEGY INTERNATIONAL STUDENT RECRUITMENT CAREER INTERNATIONAL OFFICE OVERSEAS CAMPUS MARKETING COLLABORATION INTERNATIONAL EDUCATION RESEARCH MARKETING INTERNATIONALISATION AT HOME INCLUSIVITY CONSULTATION PROCESS SUSTAINABILITY GLOBAL HIGHER EDUCATION DEVELOPMENT PROCESS LEADERSHIP GLOBAL ENGAGEMENT STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY GOING GLOBAL STRATEGIC PLANS COVID-19 ETHICS KPIS INSTITUTIONAL MISSION STAFF ENGAGEMENT NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE LANGUAGE LEARNING PARTNERSHIP DEVELOPMENT DECOLONISATION RATIONALES UUK INTERNATIONAL OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL GLOBAL MINDSET EQUALITY, DIVERSITY, INCLUSION INSTITUTIONAL DRIVERS ALUMNI RELATIONS SOCIAL IMPACT CASE STUDIES STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS OUTWARD MOBILITY BREXIT GEOPOLITICS ENGAGEMENT TRAINING COURSE CHANGE SUCCESS MEASURES GLOBAL CITIZENSHIP PLANNING CHINA SUMMER SCHOOL INSEAD INSTITUTIONAL PARTNERSHIP GOVERNANCE CORONAVIRUS DISTINCTIVENESS ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE POST-STUDY WORK ENABLING CHANGE WEBINAR GEN Z BLOG ARCHIVE EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION EQUITABLE HIGHER EDUCATION STUDENT VOICE DIFFERENTIATION RAPID CHANGE IHEF INTERNATIONAL OFFICER OUTCOMES DATA ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS IC CAFE PERSONAL REFLECTIONS GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY GUIDING PRINCIPLES GLOBAL SOUTH EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES SDGS DISTINCTIVE IMPACT REFLECTIONS STUDENT EXPERIENCE WORKSHOP SKILLS DRIVERS FOR CHANGE OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI UNIVERSITY OF OXFORD INTERNATIONAL STUDENTS ISKANDAR INVESTMENT GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY RESEARCH COLLABORATION USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL CHALLENGES GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SRI LANKA EDINBURGH NAPIER UNIVERSITY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE UEL SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET THE PIE KEY QUESTIONS PUBLICATIONS FUTURE UK HE SECTOR TNE-HUB FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS TIME OUT UNIVERSITY OF BATH NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS GRADUATE OUTCOMES STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION INDIA FORUM MAGAZINE UNIVERSITY OF BRISTOL

Tag View

Pages tagged OVERSEAS CAMPUS

Most common tags on this site (in order of popularity)

Tag Cloud