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International Education Strategy and Marketing

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'A mission to learn from the world' | Blog Entry by Vicky Lewis

Last year I participated in the seven-week Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC, run jointly by University of Wisconsin-Madison and University of Bristol. It covered a lot of really interesting ground and one element that sticks in my mind is a podcast by Gabriel Hawawini (INSEAD). In this, Hawawini explores rationales for setting up an international campus. He articulates the key to the whole process (of determining whether to establish an intern... View Page

EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY MARKETING COLLABORATION INSTITUTIONAL STRATEGY DEVELOPMENT PROCESS BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION GLOBAL ENGAGEMENT INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY BREXIT INTERNATIONALISATION AT HOME CHANGE THE PIE UK HE SECTOR ENGAGEMENT TNE-HUB FUTURE MODELS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL CORONAVIRUS PLANNING INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE SUSTAINABILITY UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION STUDENT VOICE INTERNATIONAL OFFICER OUTCOMES DATA ORGANISATIONAL STRUCTURE GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY GRADUATE ATTRIBUTES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT SDGS WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS OVERSEAS OFFICES INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT ENVIRONMENTAL SUSTAINABILITY USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP INTERNATIONAL MARKETING BENCHMARKING GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES REGIONAL HUBS SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET SINGAPORE TEACHING OVERSEAS

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