-

International Strategy for Higher Education Institutions

Tag View

Pages tagged MARKETING

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

Most common tags on this site (in order of popularity)

INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL STRATEGY INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT EAIE GLOBAL STRATEGIES REPORT INTERNATIONALISATION STRATEGY INSTITUTIONAL STRATEGY INTERNATIONAL PARTNERSHIPS OVERSEAS CAMPUS MARKETING COLLABORATION CONSULTANCY INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT MARKETING INTERNATIONAL OFFICE INTERNATIONALISATION AT HOME CONSULTATION PROCESS RESEARCH DEVELOPMENT PROCESS LEADERSHIP BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL SUSTAINABILITY STRATEGIC PLANS ETHICS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION STAFF ENGAGEMENT NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY GEOPOLITICS ENGAGEMENT TRAINING COURSE SUCCESS MEASURES GLOBAL CITIZENSHIP LANGUAGE LEARNING DECOLONISATION RATIONALES UUK INTERNATIONAL OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL GLOBAL MINDSET KPIS EQUALITY, DIVERSITY, INCLUSION INSTITUTIONAL DRIVERS SOCIAL IMPACT GLOBAL ENGAGEMENT STRATEGY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS OUTWARD MOBILITY BREXIT KEY QUESTIONS PUBLICATIONS UK HE SECTOR TNE-HUB CHANGE THE PIE STRATEGY TRAPS GLOBAL RANKINGS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES CHINA INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING DISTINCTIVENESS ADDRESSING DISCONNECTS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE ENABLING CHANGE WEBINAR GEN Z EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION HIGHER EDUCATION DIFFERENTIATION RAPID CHANGE INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE METRICS INTERNATIONAL EDUCATION IC CAFE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD GUIDING PRINCIPLES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES DISTINCTIVE IMPACT REFLECTIONS WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS KEY PERFORMANCE INDICATORS CAREER AI INTERNATIONAL STUDENTS ISKANDAR INVESTMENT OVERSEAS OFFICES CURRICULUM REGIONAL STRATEGY CASE STUDIES USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT

Tag Cloud

 
-

Copyright © 2023 Vicky Lewis Consulting

Privacy Policy Cookie Policy

Website by Intexta

Printed on 9 December 2023 at 01:36

Source: https://www.vickylewisconsulting.co.uk/tag-view.php

Website by intexta.com