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“I cannot recommend Vicky highly enough, she is not only extremely knowledgeable about all things international HE related with a strong strategic aptitude but also has a phenomenal capacity to deliver top quality work to tight timescales.”

— Martyn Edwards, Director of External Relations, University of Leicester (at the time: Director of Marketing and Advancement, Loughborough University) (2022)

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New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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INTERNATIONAL STRATEGY TRANSNATIONAL EDUCATION INTERNATIONALISATION KPIS GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS INSTITUTIONAL STRATEGY GLOBAL STRATEGIES REPORT POLICY CONTEXT RESEARCH INTERNATIONALISATION STRATEGY CONSULTANCY INTERNATIONAL PARTNERSHIPS INTERNATIONAL STUDENT RECRUITMENT OVERSEAS CAMPUS MARKETING INTERNATIONAL OFFICE CAREER COLLABORATION INTERNATIONALISATION AT HOME MARKETING INTERNATIONAL EDUCATION INCLUSIVITY GLOBAL ENGAGEMENT STRATEGY CONSULTATION PROCESS SUSTAINABILITY GLOBAL HIGHER EDUCATION INTERNATIONAL GRADUATE EMPLOYABILITY DEVELOPMENT PROCESS LEADERSHIP COVID-19 UUK INTERNATIONAL BRANCH CAMPUS ETHICS NATIONAL STRATEGY ALUMNI RELATIONS ORGANISATIONAL CULTURE SUCCESS MEASURES OUTWARD MOBILITY STRATEGIC PLANS GOING GLOBAL INTERNATIONAL STUDENTS STAFF ENGAGEMENT INSTITUTIONAL MISSION BRITISH COUNCIL BREXIT STRATEGIC ALIGNMENT BUILA RESOURCES RATIONALES DECOLONISATION GLOBAL CITIZENSHIP GLOBAL MINDSET INTERNATIONAL STRATEGIES ENGAGEMENT INTEGRATED INTERNATIONALISM STUDENT RECRUITMENT WIDENING ACCESS REPUTATION WEBINAR CASE STUDIES INSTITUTIONAL DRIVERS EQUALITY, DIVERSITY, INCLUSION INTERNATIONAL EDUCATION STRATEGY MOOC CROSS-CULTURAL COLLABORATION SOCIAL IMPACT STAFF DEVELOPMENT UK INTERNATIONAL EDUCATION STRATEGY TRAINING COURSE CHANGE GEOPOLITICS MALAYSIA ORIGINAL RESEARCH INTERNATIONAL EDUCATION HUBS UK NATIONAL PRIORITIES OVERSEAS CAMPUS PARTNERSHIP DEVELOPMENT LANGUAGE LEARNING WORKSHOP GLOBAL RANKINGS STAKEHOLDERS ORGANISATIONAL STRUCTURE METRICS IC CAFE EUROPE IN-COUNTRY REPRESENTATION UEL INTERNATIONALISATION FOR ALL INTERNATIONAL COOPERATION INTERNATIONAL STAFF GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES BENCHMARKING GLOBAL CHALLENGES PATHWAYS TO PRACTICE DISTINCTIVENESS TIPS ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI FINANCIAL SUSTAINABILITY FORUM MAGAZINE STAKEHOLDER RELATIONSHIPS INDIA UKCISA HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES GUIDING PRINCIPLES TNE-HUB THE PIE KEY QUESTIONS FUTURE INTERNATIONAL OFFICER OUTCOMES DATA DIFFERENTIATION TURING SCHEME UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS GLOBAL IMPACT SRI LANKA EDUCITY BLOG ARCHIVE USA UNIVERSITY OF BATH DBA TOOLKIT ENVIRONMENTAL SUSTAINABILITY CURRICULUM BLOGGING INSEAD INSTITUTIONAL PARTNERSHIP GOVERNANCE PLANNING SUMMER SCHOOL SKILLS REFLECTIONS INTERNATIONAL EXPERIENCE NEWCASTLE UNIVERSITY FUTURE MODELS TIME OUT GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB GLOBAL COMMON GOOD PERSONAL REFLECTIONS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET ARTIFICIAL INTELLIGENCE DEMOGRAPHIC CHANGE HIGHER EDUCATION EXECUTIVE SUMMARY EQUITABLE INTERNATIONAL MARKETING CIVIC AND COMMUNITY ENGAGEMENT PODCAST INTERCULTURAL EXPOSURE UNIVERSITY OF READING NICHE EXPERTISE ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF OXFORD UNIVERSITY OF BRISTOL GRADUATE OUTCOMES RESPONSIBLE INTERNATIONALISATION EXPERTISE CULTURAL INTELLIGENCE GLOBAL SOUTH UK HE SECTOR PUBLICATIONS WIDENING PARTICIPATION STUDENT VOICE RAPID CHANGE IHEF SHARED CAMPUS IMPACT EDINBURGH NAPIER UNIVERSITY UNIVERSITY OF WISCONSIN-MADISON MARKET RESEARCH POST-STUDY WORK ENABLING CHANGE GEN Z CANADA CULTURAL VALUES GLOBAL ENGAGEMENT INDEX REGIONAL STRATEGY RESEARCH COLLABORATION CORONAVIRUS CHINA KNOWLEDGE EXCHANGE DRIVERS FOR CHANGE SDGS DISTINCTIVE IMPACT STUDENT EXPERIENCE STRATEGIC MARKETING CAREERS STRATEGY TRAPS UNIVERSITY OF BATH

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