-

International Strategy for Higher Education Institutions

Tag View

Pages tagged MARKETING

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

Most common tags on this site (in order of popularity)

INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL STRATEGY GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT POLICY CONTEXT INTERNATIONALISATION STRATEGY CAREER INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS OVERSEAS CAMPUS MARKETING COLLABORATION CONSULTANCY INTERNATIONAL STUDENT RECRUITMENT INSTITUTIONAL STRATEGY MARKETING INTERNATIONALISATION AT HOME INCLUSIVITY INTERNATIONAL EDUCATION RESEARCH GLOBAL HIGHER EDUCATION DEVELOPMENT PROCESS LEADERSHIP CONSULTATION PROCESS SUSTAINABILITY INSTITUTIONAL MISSION STAFF ENGAGEMENT GLOBAL ENGAGEMENT STRATEGY NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL STRATEGIC PLANS ETHICS KPIS GLOBAL MINDSET EQUALITY, DIVERSITY, INCLUSION INSTITUTIONAL DRIVERS SOCIAL IMPACT STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS OUTWARD MOBILITY BREXIT GEOPOLITICS ENGAGEMENT TRAINING COURSE SUCCESS MEASURES GLOBAL CITIZENSHIP LANGUAGE LEARNING DECOLONISATION RATIONALES UUK INTERNATIONAL OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL GRADUATE ATTRIBUTES GUIDING PRINCIPLES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY SDGS DISTINCTIVE IMPACT REFLECTIONS STUDENT EXPERIENCE WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI INTERNATIONAL STUDENTS ISKANDAR INVESTMENT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY CASE STUDIES USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL CHALLENGES GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SRI LANKA SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE SINGAPORE TEACHING OVERSEAS THE PIE KEY QUESTIONS PUBLICATIONS FUTURE UK HE SECTOR TNE-HUB CHANGE FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS TIME OUT NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS GRADUATE OUTCOMES STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION FORUM MAGAZINE UNIVERSITY OF BRISTOL PLANNING CHINA INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS DISTINCTIVENESS ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE POST-STUDY WORK ENABLING CHANGE WEBINAR GEN Z EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION HIGHER EDUCATION STUDENT VOICE DIFFERENTIATION RAPID CHANGE IHEF INTERNATIONAL OFFICER OUTCOMES DATA ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS IC CAFE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY

Tag Cloud

 
-

Copyright © 2024 Vicky Lewis Consulting

Privacy Policy Cookie Policy

Website by Intexta

Printed on 24 July 2024 at 00:30

Source: https://www.vickylewisconsulting.co.uk/tag-view.php

Website by intexta.com