“The end result for us has been great buy in from staff and students to an agenda that utilises the presence of international students on campus as only one element in a much wider piece of work that is bringing global experiences to our students. ”
— Dr Richard O'Doherty, Deputy Vice-Chancellor, University of Gloucestershire
Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine.
International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page
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