“Vicky demonstrated an ability to dig deep into data and insight to inform an achievable direction, whilst maintaining a high level of credibility with professional service and academic colleagues. ”
— David Winstanley, Executive Director Student Life, University of Southampton (at the time: Director of Global Recruitment and Admissions) (2020)
Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine.
International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page
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