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Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS BRANCH CAMPUS NATIONAL STRATEGY ORGANISATIONAL CULTURE INSTITUTIONAL DRIVERS INSTITUTIONAL MISSION STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL INCLUSIVITY GLOBAL CITIZENSHIP OVERSEAS CAMPUS MOOC BUILA ORIGINAL RESEARCH MALAYSIA EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES HIGHER EDUCATION WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY POLICY CONTEXT USA INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE GLOBAL UNIVERSITY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON GLOBAL ENGAGEMENT SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT LEADERSHIP UK HE SECTOR ENGAGEMENT DELIVERY MODES NEWCASTLE UNIVERSITY FORUM MAGAZINE UNIVERSITY OF BRISTOL TEACHING OVERSEAS INTERNATIONALISATION AT HOME INSEAD INSTITUTIONAL PARTNERSHIP TNE-HUB RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY EDUCITY UNIVERSITY OF WISCONSIN-MADISON CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE NICHE EXPERTISE GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS MARKET RESEARCH REPUTATION

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RT @Halpin_HE: In the run-up to #CEAC19 we're conducting a health check of marketing in #HigherEducation. Are you a Director/Head… https://t.co/nV63XN85MR16 Jul 2019, 14:26
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