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International Education Strategy and Marketing

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Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION GLOBAL ENGAGEMENT INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY INSTITUTIONAL STRATEGY MARKETING DEVELOPMENT PROCESS INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS COLLABORATION INTERNATIONALISATION STRATEGY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION NATIONAL STRATEGY INTERNATIONALISATION AT HOME BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY RATIONALES SUSTAINABILITY OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS INSTITUTIONAL DRIVERS INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT BREXIT TRAINING COURSE GLOBAL CITIZENSHIP INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING LANGUAGE LEARNING UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL DISTINCTIVENESS ADDRESSING DISCONNECTS EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE RESOURCES HIGHER EDUCATION INTERNATIONALISATION FOR ALL INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES GLOBAL MINDSET WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS EQUALITY, DIVERSITY, INCLUSION DISTINCTIVE IMPACT INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT KEY PERFORMANCE INDICATORS UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM USA GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT OUTWARD MOBILITY UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE THE PIE GEOPOLITICS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS STRATEGY TRAPS SUCCESS MEASURES FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT

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