“Vicky is incredibly knowledgeable about the global TNE environment and the broader international HE market, and she has a deep understanding of the challenges and opportunities that universities face. ”
— Kate Walewska, Director of Marketing and Student Recruitment, University of Warwick (at the time: Director of Future Students Office, University of Leicester) (2023)
My previous blog explored why engagement is such an important part of the international strategy development process.
The three main reasons I outlined for engaging with stakeholders correspond broadly with three key (but overlapping) stages in the process of strategy creation:
Building and broadening understanding
(discussing why international engagement is important for the university community and getting challenging issues out on the table).
Strengthening the strategy
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