“Vicky was able to bring a range of stakeholders together many of whom were based in Malaysia and work with them on a range of issues”
— Angelina Bingley, Chief Marketing & Engagement Officer, University of Leicester (at the time: Head of Strategic Marketing, University of Southampton) (2013)
My previous blog explored why engagement is such an important part of the international strategy development process.
The three main reasons I outlined for engaging with stakeholders correspond broadly with three key (but overlapping) stages in the process of strategy creation:
Building and broadening understanding
(discussing why international engagement is important for the university community and getting challenging issues out on the table).
Strengthening the strategy
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