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International Education Strategy and Marketing

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Pages tagged COLLABORATION

Governing body engagement with TNE strategy | Blog Entry by Vicky Lewis

This blog is the final one in a series, outlining the findings of a small survey conducted in June 2018. It expands on some of the top level findings presented at the TNE-Hub Symposium on ‘Transnational Education: Innovations in Practice’ on 11 July 2018. Presentations (in my case a joint one with Dr Janet Ilieva, entitled: Evolving TNE approaches: from short-termism to sustainability?’) are downloadable from here. The survey investigated: how TNE drivers and approa... View Page

Whither UK HE internationalisation? | Blog Entry by Vicky Lewis

Like so many UK higher education colleagues who care about the international ethos of our universities, I’m feeling somewhat despondent about the direction of travel. Staff from other countries are thinking twice about coming to work at UK institutions, which will reduce the diversity of our staff base and, with it, diminish the potential for innovation that is sparked by having a multiplicity of perspectives. Students from other countries are feeling discouraged from choosing the UK... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY MARKETING COLLABORATION DEVELOPMENT PROCESS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH INSTITUTIONAL STRATEGY INSTITUTIONAL DRIVERS GLOBAL ENGAGEMENT INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONALISATION AT HOME BREXIT TRAINING COURSE CAREERS FUTURE MODELS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL CORONAVIRUS INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE UUK INTERNATIONAL UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION OUTCOMES DATA INTERNATIONAL OFFICER INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS GRADUATE ATTRIBUTES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT ALUMNI RELATIONS WORKSHOP SKILLS DRIVERS FOR CHANGE STAFF ENGAGEMENT OVERSEAS OFFICES INTERNATIONAL STUDENTS ISKANDAR INVESTMENT ENVIRONMENTAL SUSTAINABILITY USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP INTERNATIONAL MARKETING GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES REGIONAL HUBS SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TRAVELLING MINDSET SINGAPORE TEACHING OVERSEAS CHANGE UK HE SECTOR ENGAGEMENT TNE-HUB

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