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International Education Strategy and Marketing

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Pages tagged COLLABORATION

Governing body engagement with TNE strategy | Blog Entry by Vicky Lewis

This blog is the final one in a series, outlining the findings of a small survey conducted in June 2018. It expands on some of the top level findings presented at the TNE-Hub Symposium on ‘Transnational Education: Innovations in Practice’ on 11 July 2018. Presentations (in my case a joint one with Dr Janet Ilieva, entitled: Evolving TNE approaches: from short-termism to sustainability?’) are downloadable from here. The survey investigated: how TNE drivers and approa... View Page

Whither UK HE internationalisation? | Blog Entry by Vicky Lewis

Like so many UK higher education colleagues who care about the international ethos of our universities, I’m feeling somewhat despondent about the direction of travel. Staff from other countries are thinking twice about coming to work at UK institutions, which will reduce the diversity of our staff base and, with it, diminish the potential for innovation that is sparked by having a multiplicity of perspectives. Students from other countries are feeling discouraged from choosing the UK... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS OVERSEAS CAMPUS MARKETING EAIE MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION GLOBAL HIGHER EDUCATION BRANCH CAMPUS INTERNATIONAL PARTNERSHIPS ORGANISATIONAL CULTURE NATIONAL STRATEGY INSTITUTIONAL MISSION INSTITUTIONAL DRIVERS STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT INTERNATIONAL STUDENT RECRUITMENT TRAINING COURSE GOING GLOBAL OVERSEAS CAMPUS INCLUSIVITY GLOBAL CITIZENSHIP MOOC BUILA MALAYSIA ORIGINAL RESEARCH EXPERTISE UKCISA CULTURAL INTELLIGENCE RESOURCES HIGHER EDUCATION WORKSHOP INTERNATIONAL OFFICER INSTITUTIONAL STRATEGY INTERNATIONAL STUDENTS ISKANDAR INVESTMENT INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY USA UNIVERSITY OF BATH DBA CULTURAL VALUES HIGHER EDUCATION ACADEMY POLICY CONTEXT GLOBAL UNIVERSITY INTERNATIONAL OFFICE INTERNAL SUPPORT SKILLS DRIVERS FOR CHANGE SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON GLOBAL ENGAGEMENT SINGAPORE EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION TOOLKIT LEADERSHIP UK HE SECTOR ENGAGEMENT DELIVERY MODES NEWCASTLE UNIVERSITY FORUM MAGAZINE UNIVERSITY OF BRISTOL TEACHING OVERSEAS INTERNATIONALISATION AT HOME INSEAD INSTITUTIONAL PARTNERSHIP TNE-HUB RATIONALES UNIVERSITY OF READING STRATEGIC MARKETING CONSULTANCY EDUCITY UNIVERSITY OF WISCONSIN-MADISON CROSS-CULTURAL COLLABORATION PARTNERSHIP DEVELOPMENT GOVERNANCE INTEGRATED INTERNATIONALISM PATHWAYS TO PRACTICE NICHE EXPERTISE GLOBAL EDUCATION HUB BRITISH COUNCIL WIDENING ACCESS MARKET RESEARCH REPUTATION

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