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“Vicky demonstrated an ability to dig deep into data and insight to inform an achievable direction, whilst maintaining a high level of credibility with professional service and academic colleagues. ”

— David Winstanley, Executive Director Student Life, University of Southampton (at the time: Director of Global Recruitment and Admissions) (2020)

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Pages tagged INTERNATIONAL CAMPUS

A tale of two 'firsts' | Blog Entry by Vicky Lewis

Browsing Times Higher Education (THE) on 14 November 2024, I came across two articles about UK universities strengthening their international presence by establishing permanent physical bases in other countries: Imperial opens science and technology research hub in Ghana Southampton wants 5,000 students at ‘comprehensive’ India campus At first sight, these initiatives are very different. Imperial College London ‘has become the first UK university to open a permanent... View Page

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

'A mission to learn from the world' | Blog Entry by Vicky Lewis

Last year I participated in the seven-week Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC, run jointly by University of Wisconsin-Madison and University of Bristol. It covered a lot of really interesting ground and one element that sticks in my mind is a podcast by Gabriel Hawawini (INSEAD). In this, Hawawini explores rationales for setting up an international campus. He articulates the key to the whole process (of determining whether to establish an intern... View Page

Branch Campus Development - Marketing Expertise Required | Blog Entry by Vicky Lewis

Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine. International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page

EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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INTERNATIONAL STRATEGY TRANSNATIONAL EDUCATION INTERNATIONALISATION KPIS GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS INSTITUTIONAL STRATEGY GLOBAL STRATEGIES REPORT INTERNATIONAL PARTNERSHIPS POLICY CONTEXT RESEARCH INTERNATIONAL STUDENT RECRUITMENT INTERNATIONALISATION STRATEGY CONSULTANCY OVERSEAS CAMPUS MARKETING INTERNATIONAL OFFICE CAREER COLLABORATION MARKETING INTERNATIONAL EDUCATION INCLUSIVITY LEADERSHIP INTERNATIONALISATION AT HOME GLOBAL ENGAGEMENT STRATEGY CONSULTATION PROCESS SUSTAINABILITY GLOBAL HIGHER EDUCATION INTERNATIONAL GRADUATE EMPLOYABILITY DEVELOPMENT PROCESS COVID-19 UUK INTERNATIONAL BRANCH CAMPUS ETHICS NATIONAL STRATEGY ALUMNI RELATIONS SUCCESS MEASURES ORGANISATIONAL CULTURE OUTWARD MOBILITY STRATEGIC PLANS GOING GLOBAL INTERNATIONAL STUDENTS STAFF ENGAGEMENT INSTITUTIONAL MISSION BUILA RESOURCES RATIONALES DECOLONISATION GLOBAL CITIZENSHIP GLOBAL MINDSET INTERNATIONAL STRATEGIES ENGAGEMENT INTEGRATED INTERNATIONALISM STUDENT RECRUITMENT WIDENING ACCESS REPUTATION WEBINAR CASE STUDIES INSTITUTIONAL DRIVERS EQUALITY, DIVERSITY, INCLUSION INTERNATIONAL EDUCATION STRATEGY MOOC CROSS-CULTURAL COLLABORATION IAIE CONFERENCE SOCIAL IMPACT STAFF DEVELOPMENT UK INTERNATIONAL EDUCATION STRATEGY TRAINING COURSE CHANGE GEOPOLITICS ORIGINAL RESEARCH STUDENT-CENTRED STRATEGY MALAYSIA INTERNATIONAL EDUCATION HUBS UK NATIONAL PRIORITIES OVERSEAS CAMPUS PARTNERSHIP DEVELOPMENT LANGUAGE LEARNING WORKSHOP GLOBAL RANKINGS BRITISH COUNCIL BREXIT STRATEGIC ALIGNMENT INTERNATIONALISATION FOR ALL INTERNATIONAL COOPERATION INTERNATIONAL STAFF INTERNAL SUPPORT DELIVERY MODES BENCHMARKING GLOBAL CHALLENGES HE SYSTEMS GLOBAL UNIVERSITY PATHWAYS TO PRACTICE DISTINCTIVENESS TIPS ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI FINANCIAL SUSTAINABILITY FORUM MAGAZINE STAKEHOLDER RELATIONSHIPS INDIA UKCISA HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES GUIDING PRINCIPLES TNE-HUB THE PIE KEY QUESTIONS FUTURE INTERNATIONAL OFFICER OUTCOMES DATA DIFFERENTIATION TURING SCHEME UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS GLOBAL IMPACT SRI LANKA INTERNATIONAL HE JOBS EDUCITY BLOG ARCHIVE UNIVERSITY OF BATH DBA TOOLKIT ENVIRONMENTAL SUSTAINABILITY CURRICULUM BLOGGING USA INSEAD INSTITUTIONAL PARTNERSHIP GOVERNANCE PLANNING SUMMER SCHOOL SKILLS REFLECTIONS INTERNATIONAL EXPERIENCE NEWCASTLE UNIVERSITY FUTURE MODELS TIME OUT COMPLIANCE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB GLOBAL COMMON GOOD PERSONAL REFLECTIONS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET ARTIFICIAL INTELLIGENCE DEMOGRAPHIC CHANGE HIGHER EDUCATION EXECUTIVE SUMMARY EQUITABLE INTERNATIONAL MARKETING CIVIC AND COMMUNITY ENGAGEMENT PODCAST INTERCULTURAL EXPOSURE UNIVERSITY OF READING NICHE EXPERTISE ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF OXFORD UNIVERSITY OF BRISTOL GRADUATE OUTCOMES RESPONSIBLE INTERNATIONALISATION EXPERTISE CULTURAL INTELLIGENCE GLOBAL SOUTH UK HE SECTOR PUBLICATIONS WIDENING PARTICIPATION STUDENT VOICE RAPID CHANGE IHEF SHARED CAMPUS IMPACT EDINBURGH NAPIER UNIVERSITY UNIVERSITY OF WISCONSIN-MADISON MARKET RESEARCH POST-STUDY WORK ENABLING CHANGE GEN Z CANADA CULTURAL VALUES GLOBAL ENGAGEMENT INDEX REGIONAL STRATEGY RESEARCH COLLABORATION CORONAVIRUS CHINA KNOWLEDGE EXCHANGE DRIVERS FOR CHANGE SDGS DISTINCTIVE IMPACT STUDENT EXPERIENCE CENTRAL ASIA STRATEGIC MARKETING CAREERS STRATEGY TRAPS UNIVERSITY OF BATH STAKEHOLDERS ORGANISATIONAL STRUCTURE METRICS IC CAFE EUROPE IN-COUNTRY REPRESENTATION UEL

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