Lessons from UK universities

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference.

For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development.

It was published online in the Taylor and Francis journal Perspectives: Policy and Practice in Higher Education in July 2015.