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“The end result for us has been great buy in from staff and students to an agenda that utilises the presence of international students on campus as only one element in a much wider piece of work that is bringing global experiences to our students. ”

— Dr Richard O'Doherty, (at the time) Deputy Vice-Chancellor, University of Gloucestershire (2017)

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Pages tagged ORIGINAL RESEARCH

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL STRATEGY EAIE INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT GLOBAL STRATEGIES REPORT INTERNATIONALISATION STRATEGY OVERSEAS CAMPUS MARKETING INSTITUTIONAL STRATEGY INTERNATIONAL PARTNERSHIPS INTERNATIONALISATION AT HOME COLLABORATION CONSULTANCY INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT MARKETING INTERNATIONAL OFFICE CONSULTATION PROCESS RESEARCH DEVELOPMENT PROCESS LEADERSHIP NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL SUSTAINABILITY STRATEGIC PLANS ETHICS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION STAFF ENGAGEMENT STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT OUTWARD MOBILITY ENGAGEMENT TRAINING COURSE GEOPOLITICS SUCCESS MEASURES GLOBAL CITIZENSHIP LANGUAGE LEARNING RATIONALES UUK INTERNATIONAL DECOLONISATION OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS GLOBAL MINDSET INSTITUTIONAL DRIVERS EQUALITY, DIVERSITY, INCLUSION SOCIAL IMPACT GLOBAL ENGAGEMENT STRATEGY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE UK HE SECTOR TNE-HUB CHANGE THE PIE KEY QUESTIONS PUBLICATIONS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING CHINA UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE DISTINCTIVENESS ADDRESSING DISCONNECTS EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE WEBINAR GEN Z HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS INTERNATIONAL EDUCATION IC CAFE EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES GUIDING PRINCIPLES WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS DISTINCTIVE IMPACT REFLECTIONS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS CAREER AI USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY CASE STUDIES GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT PODCAST

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