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“Vicky navigated some pretty tricky politics - with ease! Highly recommended.”

— Dr Richard O'Doherty, (at the time) Deputy Vice-Chancellor, University of Gloucestershire (2017)

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Pages tagged ORIGINAL RESEARCH

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL STRATEGY GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS INSTITUTIONAL STRATEGY POLICY CONTEXT GLOBAL STRATEGIES REPORT CONSULTANCY INTERNATIONALISATION STRATEGY CAREER INTERNATIONAL PARTNERSHIPS INTERNATIONAL OFFICE OVERSEAS CAMPUS MARKETING COLLABORATION INTERNATIONAL STUDENT RECRUITMENT INTERNATIONAL EDUCATION RESEARCH MARKETING INTERNATIONALISATION AT HOME INCLUSIVITY GLOBAL HIGHER EDUCATION LEADERSHIP DEVELOPMENT PROCESS GLOBAL ENGAGEMENT STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY CONSULTATION PROCESS SUSTAINABILITY COVID-19 STRATEGIC PLANS ETHICS INSTITUTIONAL MISSION STAFF ENGAGEMENT NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL CROSS-CULTURAL COLLABORATION RESOURCES MOOC BUILA ORIGINAL RESEARCH MALAYSIA INTEGRATED INTERNATIONALISM BRITISH COUNCIL KPIS GLOBAL MINDSET EQUALITY, DIVERSITY, INCLUSION INSTITUTIONAL DRIVERS SOCIAL IMPACT CASE STUDIES INTERNATIONAL EDUCATION HUBS STUDENT RECRUITMENT BREXIT OUTWARD MOBILITY ENGAGEMENT TRAINING COURSE GEOPOLITICS SUCCESS MEASURES GLOBAL CITIZENSHIP PARTNERSHIP DEVELOPMENT LANGUAGE LEARNING UUK INTERNATIONAL DECOLONISATION RATIONALES OVERSEAS CAMPUS HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION EQUITABLE INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE IHEF INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS IC CAFE PERSONAL REFLECTIONS GLOBAL EDUCATION HUB CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES GUIDING PRINCIPLES GLOBAL SOUTH EXPERTISE UKCISA WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS DISTINCTIVE IMPACT REFLECTIONS STUDENT EXPERIENCE OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI INTERNATIONAL STUDENTS ISKANDAR INVESTMENT CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY RESEARCH COLLABORATION USA UNIVERSITY OF BATH DBA INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL CHALLENGES GLOBAL UNIVERSITY REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SRI LANKA SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE UEL SINGAPORE TNE-HUB CHANGE THE PIE KEY QUESTIONS PUBLICATIONS FUTURE UK HE SECTOR STRATEGIC MARKETING CAREERS FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS TIME OUT NEWCASTLE UNIVERSITY GRADUATE OUTCOMES STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION INDIA FORUM MAGAZINE UNIVERSITY OF BRISTOL INSTITUTIONAL PARTNERSHIP GOVERNANCE CORONAVIRUS PLANNING CHINA SUMMER SCHOOL INSEAD PATHWAYS TO PRACTICE NICHE EXPERTISE DISTINCTIVENESS ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF READING WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE WEBINAR GEN Z BLOG ARCHIVE EDUCITY UNIVERSITY OF WISCONSIN-MADISON

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