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“I cannot recommend Vicky highly enough, she is not only extremely knowledgeable about all things international HE related with a strong strategic aptitude but also has a phenomenal capacity to deliver top quality work to tight timescales.”

— Martyn Edwards, Director of External Relations, University of Leicester (at the time: Director of Marketing and Advancement, Loughborough University) (2022)

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New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONAL STRATEGY TRANSNATIONAL EDUCATION INTERNATIONALISATION KPIS EAIE GLOBAL ENGAGEMENT INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT INSTITUTIONAL STRATEGY POLICY CONTEXT RESEARCH CONSULTANCY INTERNATIONALISATION STRATEGY INTERNATIONAL STUDENT RECRUITMENT INTERNATIONAL PARTNERSHIPS OVERSEAS CAMPUS MARKETING COLLABORATION CAREER INTERNATIONAL OFFICE INTERNATIONALISATION AT HOME INCLUSIVITY INTERNATIONAL EDUCATION MARKETING CONSULTATION PROCESS SUSTAINABILITY GLOBAL HIGHER EDUCATION DEVELOPMENT PROCESS LEADERSHIP GLOBAL ENGAGEMENT STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY OUTWARD MOBILITY BRANCH CAMPUS ORGANISATIONAL CULTURE SUCCESS MEASURES GOING GLOBAL UUK INTERNATIONAL COVID-19 STRATEGIC PLANS ETHICS INSTITUTIONAL MISSION ALUMNI RELATIONS STAFF ENGAGEMENT NATIONAL STRATEGY BREXIT STRATEGIC ALIGNMENT ENGAGEMENT TRAINING COURSE CHANGE GEOPOLITICS GLOBAL RANKINGS GLOBAL CITIZENSHIP STAFF DEVELOPMENT PARTNERSHIP DEVELOPMENT LANGUAGE LEARNING DECOLONISATION RATIONALES OVERSEAS CAMPUS WIDENING ACCESS REPUTATION WEBINAR MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL INTERNATIONAL STRATEGIES GLOBAL MINDSET INSTITUTIONAL DRIVERS WORKSHOP EQUALITY, DIVERSITY, INCLUSION INTERNATIONAL STUDENTS SOCIAL IMPACT CASE STUDIES STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS ARTIFICIAL INTELLIGENCE UEL SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET IN-COUNTRY REPRESENTATION PUBLICATIONS FUTURE WIDENING PARTICIPATION UK HE SECTOR TNE-HUB THE PIE KEY QUESTIONS TIME OUT UNIVERSITY OF BATH NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STRATEGY TRAPS RESPONSIBLE INTERNATIONALISATION INDIA FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAKEHOLDER RELATIONSHIPS CHINA SUMMER SCHOOL KNOWLEDGE EXCHANGE INSEAD INSTITUTIONAL PARTNERSHIP GOVERNANCE CORONAVIRUS PLANNING PROJECTS TIPS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE DISTINCTIVENESS ADDRESSING DISCONNECTS GEN Z BLOG ARCHIVE EDUCITY UNIVERSITY OF WISCONSIN-MADISON MARKET RESEARCH POST-STUDY WORK ENABLING CHANGE INTERNATIONAL COOPERATION EQUITABLE INTERNATIONAL STAFF HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY IHEF TURING SCHEME INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE IC CAFE PERSONAL REFLECTIONS GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS GUIDING PRINCIPLES GLOBAL SOUTH EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES REFLECTIONS STUDENT EXPERIENCE INTERNATIONAL EXPERIENCE SKILLS DRIVERS FOR CHANGE SDGS DISTINCTIVE IMPACT AI UNIVERSITY OF OXFORD ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS RESEARCH COLLABORATION BLOGGING USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY PODCAST GLOBAL CHALLENGES INTERCULTURAL EXPOSURE GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT IMPACT SRI LANKA EDINBURGH NAPIER UNIVERSITY SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT

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