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“Vicky was able to provide us with valuable insights that helped us to develop a strategy that was both realistic and ambitious. As a result of her work, we are now well-positioned to expand our international reach. ”

— Kate Walewska, Director of Future Students Office, University of Leicester (2023)

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New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL STRATEGY INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT EAIE GLOBAL STRATEGIES REPORT INTERNATIONALISATION STRATEGY INSTITUTIONAL STRATEGY INTERNATIONAL PARTNERSHIPS OVERSEAS CAMPUS MARKETING COLLABORATION CONSULTANCY INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT MARKETING INTERNATIONAL OFFICE INTERNATIONALISATION AT HOME CONSULTATION PROCESS RESEARCH DEVELOPMENT PROCESS LEADERSHIP BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL SUSTAINABILITY STRATEGIC PLANS ETHICS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION STAFF ENGAGEMENT NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY GEOPOLITICS ENGAGEMENT TRAINING COURSE SUCCESS MEASURES GLOBAL CITIZENSHIP LANGUAGE LEARNING DECOLONISATION RATIONALES UUK INTERNATIONAL OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL GLOBAL MINDSET KPIS EQUALITY, DIVERSITY, INCLUSION INSTITUTIONAL DRIVERS SOCIAL IMPACT GLOBAL ENGAGEMENT STRATEGY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS OUTWARD MOBILITY BREXIT KEY QUESTIONS PUBLICATIONS UK HE SECTOR TNE-HUB CHANGE THE PIE STRATEGY TRAPS GLOBAL RANKINGS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES CHINA INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING DISTINCTIVENESS ADDRESSING DISCONNECTS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE ENABLING CHANGE WEBINAR GEN Z EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION HIGHER EDUCATION DIFFERENTIATION RAPID CHANGE INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE METRICS INTERNATIONAL EDUCATION IC CAFE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD GUIDING PRINCIPLES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES DISTINCTIVE IMPACT REFLECTIONS WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS KEY PERFORMANCE INDICATORS CAREER AI INTERNATIONAL STUDENTS ISKANDAR INVESTMENT OVERSEAS OFFICES CURRICULUM REGIONAL STRATEGY CASE STUDIES USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT

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