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International Education Strategy and Marketing

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Pages tagged STUDENT RECRUITMENT

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION GLOBAL ENGAGEMENT INTERNATIONAL CAMPUS EAIE GLOBAL STRATEGIES REPORT INTERNATIONAL STRATEGY OVERSEAS CAMPUS MARKETING INTERNATIONALISATION STRATEGY INSTITUTIONAL STRATEGY MARKETING INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS DEVELOPMENT PROCESS INTERNATIONALISATION AT HOME COLLABORATION INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION LEADERSHIP NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL STRATEGIC PLANS INSTITUTIONAL DRIVERS GLOBAL ENGAGEMENT STRATEGY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS OUTWARD MOBILITY BREXIT TRAINING COURSE SUCCESS MEASURES CONSULTANCY GLOBAL CITIZENSHIP SUSTAINABILITY RATIONALES OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL KPIS RESEARCH SDGS EQUALITY, DIVERSITY, INCLUSION DISTINCTIVE IMPACT WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SOCIAL IMPACT KEY PERFORMANCE INDICATORS CAREER INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT OVERSEAS OFFICES GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET THE PIE GEOPOLITICS KEY QUESTIONS UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES PLANNING LANGUAGE LEARNING CONSULTATION PROCESS INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS DISTINCTIVENESS ADDRESSING DISCONNECTS DECOLONISATION UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL ENABLING CHANGE WEBINAR EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY RESOURCES HIGHER EDUCATION STUDENT VOICE DIFFERENTIATION RAPID CHANGE INTERNATIONAL OFFICER OUTCOMES DATA GLOBAL COMMON GOOD METRICS INTERNATIONAL EDUCATION GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL MINDSET EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES

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