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International Education Strategy and Marketing

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Pages tagged STUDENT RECRUITMENT

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION GLOBAL ENGAGEMENT INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY MARKETING INTERNATIONALISATION STRATEGY INSTITUTIONAL STRATEGY DEVELOPMENT PROCESS INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS COLLABORATION INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION NATIONAL STRATEGY INTERNATIONALISATION AT HOME BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL STRATEGIC PLANS KPIS INSTITUTIONAL DRIVERS INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT BREXIT TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES SUSTAINABILITY OVERSEAS CAMPUS BUILA CROSS-CULTURAL COLLABORATION COVID-19 MOOC INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH MALAYSIA BRITISH COUNCIL UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES GLOBAL MINDSET EXPERTISE WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS EQUALITY, DIVERSITY, INCLUSION DISTINCTIVE IMPACT ISKANDAR INVESTMENT STAFF ENGAGEMENT OVERSEAS OFFICES SOCIAL IMPACT KEY PERFORMANCE INDICATORS INTERNATIONAL STUDENTS UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM USA INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT GLOBAL ENGAGEMENT STRATEGY GLOBAL UNIVERSITY UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT SHARED CAMPUS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT OUTWARD MOBILITY UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE THE PIE GEOPOLITICS KEY QUESTIONS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS STRATEGY TRAPS SUCCESS MEASURES UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT FORUM MAGAZINE INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING LANGUAGE LEARNING CONSULTATION PROCESS INSEAD UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL DISTINCTIVENESS ADDRESSING DISCONNECTS UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE EDUCITY RESOURCES HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS GLOBAL EDUCATION HUB

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