“The end result for us has been great buy in from staff and students to an agenda that utilises the presence of international students on campus as only one element in a much wider piece of work that is bringing global experiences to our students. ”
— Dr Richard O'Doherty, (at the time) Deputy Vice-Chancellor, University of Gloucestershire (2017)
After an embarrassingly long gap between blog posts, this one is really just an excuse to get down in writing a few things that have been buzzing round in my head recently.
According to an HEGlobal survey, ‘almost all the UK's HE providers plan to grow their TNE [transnational education] delivery in the coming years’.
TNE provision based on two-way, collaborative partnerships, built on more equitable relationships, is on the rise (see, for example, this blog post on HEGloba... View Page
Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education.
I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus.
Here's a link to the post.
... View Page
Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge.
So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page
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