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“Vicky was extremely thorough and efficient, and consulted widely across the University to ensure that all key stakeholders’ opinions were heard and acknowledged, and where possible incorporated into the strategy. ”

— Kate Walewska, Director of Marketing and Student Recruitment, University of Warwick (at the time: Director of Future Students Office, University of Leicester) (2023)

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Pages tagged ORGANISATIONAL CULTURE

Picking a partner for the long term | Blog Entry by Vicky Lewis

After an embarrassingly long gap between blog posts, this one is really just an excuse to get down in writing a few things that have been buzzing round in my head recently. According to an HEGlobal survey, ‘almost all the UK's HE providers plan to grow their TNE [transnational education] delivery in the coming years’. TNE provision based on two-way, collaborative partnerships, built on more equitable relationships, is on the rise (see, for example, this blog post on HEGloba... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

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INTERNATIONAL STRATEGY TRANSNATIONAL EDUCATION INTERNATIONALISATION KPIS GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS INSTITUTIONAL STRATEGY GLOBAL STRATEGIES REPORT POLICY CONTEXT RESEARCH INTERNATIONALISATION STRATEGY CONSULTANCY INTERNATIONAL PARTNERSHIPS INTERNATIONAL STUDENT RECRUITMENT OVERSEAS CAMPUS MARKETING INTERNATIONAL OFFICE CAREER COLLABORATION INTERNATIONALISATION AT HOME MARKETING INTERNATIONAL EDUCATION INCLUSIVITY GLOBAL ENGAGEMENT STRATEGY CONSULTATION PROCESS SUSTAINABILITY GLOBAL HIGHER EDUCATION INTERNATIONAL GRADUATE EMPLOYABILITY DEVELOPMENT PROCESS LEADERSHIP COVID-19 UUK INTERNATIONAL BRANCH CAMPUS ETHICS NATIONAL STRATEGY ALUMNI RELATIONS ORGANISATIONAL CULTURE SUCCESS MEASURES OUTWARD MOBILITY STRATEGIC PLANS GOING GLOBAL INTERNATIONAL STUDENTS STAFF ENGAGEMENT INSTITUTIONAL MISSION BRITISH COUNCIL BREXIT STRATEGIC ALIGNMENT BUILA RESOURCES RATIONALES DECOLONISATION GLOBAL CITIZENSHIP GLOBAL MINDSET INTERNATIONAL STRATEGIES ENGAGEMENT INTEGRATED INTERNATIONALISM STUDENT RECRUITMENT WIDENING ACCESS REPUTATION WEBINAR CASE STUDIES INSTITUTIONAL DRIVERS EQUALITY, DIVERSITY, INCLUSION INTERNATIONAL EDUCATION STRATEGY MOOC CROSS-CULTURAL COLLABORATION SOCIAL IMPACT STAFF DEVELOPMENT UK INTERNATIONAL EDUCATION STRATEGY TRAINING COURSE CHANGE GEOPOLITICS MALAYSIA ORIGINAL RESEARCH INTERNATIONAL EDUCATION HUBS UK NATIONAL PRIORITIES OVERSEAS CAMPUS PARTNERSHIP DEVELOPMENT LANGUAGE LEARNING WORKSHOP GLOBAL RANKINGS STAKEHOLDERS ORGANISATIONAL STRUCTURE METRICS IC CAFE EUROPE IN-COUNTRY REPRESENTATION UEL INTERNATIONALISATION FOR ALL INTERNATIONAL COOPERATION INTERNATIONAL STAFF GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES BENCHMARKING GLOBAL CHALLENGES PATHWAYS TO PRACTICE DISTINCTIVENESS TIPS ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI FINANCIAL SUSTAINABILITY FORUM MAGAZINE STAKEHOLDER RELATIONSHIPS INDIA UKCISA HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES GUIDING PRINCIPLES TNE-HUB THE PIE KEY QUESTIONS FUTURE INTERNATIONAL OFFICER OUTCOMES DATA DIFFERENTIATION TURING SCHEME UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS GLOBAL IMPACT SRI LANKA EDUCITY BLOG ARCHIVE USA UNIVERSITY OF BATH DBA TOOLKIT ENVIRONMENTAL SUSTAINABILITY CURRICULUM BLOGGING INSEAD INSTITUTIONAL PARTNERSHIP GOVERNANCE PLANNING SUMMER SCHOOL SKILLS REFLECTIONS INTERNATIONAL EXPERIENCE NEWCASTLE UNIVERSITY FUTURE MODELS TIME OUT GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB GLOBAL COMMON GOOD PERSONAL REFLECTIONS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET ARTIFICIAL INTELLIGENCE DEMOGRAPHIC CHANGE HIGHER EDUCATION EXECUTIVE SUMMARY EQUITABLE INTERNATIONAL MARKETING CIVIC AND COMMUNITY ENGAGEMENT PODCAST INTERCULTURAL EXPOSURE UNIVERSITY OF READING NICHE EXPERTISE ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF OXFORD UNIVERSITY OF BRISTOL GRADUATE OUTCOMES RESPONSIBLE INTERNATIONALISATION EXPERTISE CULTURAL INTELLIGENCE GLOBAL SOUTH UK HE SECTOR PUBLICATIONS WIDENING PARTICIPATION STUDENT VOICE RAPID CHANGE IHEF SHARED CAMPUS IMPACT EDINBURGH NAPIER UNIVERSITY UNIVERSITY OF WISCONSIN-MADISON MARKET RESEARCH POST-STUDY WORK ENABLING CHANGE GEN Z CANADA CULTURAL VALUES GLOBAL ENGAGEMENT INDEX REGIONAL STRATEGY RESEARCH COLLABORATION CORONAVIRUS CHINA KNOWLEDGE EXCHANGE DRIVERS FOR CHANGE SDGS DISTINCTIVE IMPACT STUDENT EXPERIENCE STRATEGIC MARKETING CAREERS STRATEGY TRAPS UNIVERSITY OF BATH

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