International Strategy for Higher Education Institutions
Posted on by Vicky Lewis
Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education.
I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus.
Here's a link to the post.
INTERNATIONAL CAMPUS TRANSNATIONAL EDUCATION OVERSEAS CAMPUS MARKETING ORGANISATIONAL CULTURE COLLABORATION
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