International Strategy for Higher Education Institutions

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Posted on by Vicky Lewis

Marketing an international campus: making the most of different perspectives

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education.

I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus.

Here's a link to the post.

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