Tag View

“Vicky's approach was really friendly and undemanding but had clarity about what she wanted to achieve throughout the process. I just felt we spoke the same language but that we could learn so much from her. ”

— Kate La Barre, Hereford College of Arts (2015)

Tag View

Pages tagged OVERSEAS CAMPUS MARKETING

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Interested in overseas campus marketing? | Blog Entry by Vicky Lewis

Vicky Lewis will be delivering a guest webinar via The Brenn-White Group's International Education Academy on 24 June 2014. The topic is 'The Proper Role of Marketing in Overseas Campus Development'. It's free of charge, easy to register and the webinar lasts just 30 minutes. The session highlights six critical points in the overseas campus development process where marketing should influence strategy, resourcing, and operations. It also provides compelling arguments for in... View Page

Most common tags on this site (in order of popularity)

TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL STRATEGY EAIE INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT GLOBAL STRATEGIES REPORT INTERNATIONALISATION STRATEGY INTERNATIONAL PARTNERSHIPS INTERNATIONAL OFFICE OVERSEAS CAMPUS MARKETING CONSULTANCY INSTITUTIONAL STRATEGY INTERNATIONALISATION AT HOME COLLABORATION INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT MARKETING LEADERSHIP DEVELOPMENT PROCESS CONSULTATION PROCESS SUSTAINABILITY RESEARCH GLOBAL ENGAGEMENT STRATEGY NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL STRATEGIC PLANS ETHICS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION STAFF ENGAGEMENT INTERNATIONAL EDUCATION HUBS STUDENT RECRUITMENT BREXIT OUTWARD MOBILITY ENGAGEMENT TRAINING COURSE GEOPOLITICS SUCCESS MEASURES GLOBAL CITIZENSHIP LANGUAGE LEARNING UUK INTERNATIONAL DECOLONISATION RATIONALES OVERSEAS CAMPUS CROSS-CULTURAL COLLABORATION RESOURCES COVID-19 MOOC BUILA ORIGINAL RESEARCH MALAYSIA INTEGRATED INTERNATIONALISM BRITISH COUNCIL KPIS GLOBAL MINDSET EQUALITY, DIVERSITY, INCLUSION INSTITUTIONAL DRIVERS SOCIAL IMPACT CAREER UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY CASE STUDIES USA INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL UNIVERSITY UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SRI LANKA SHARED CAMPUS SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE TNE-HUB CHANGE THE PIE KEY QUESTIONS PUBLICATIONS UK HE SECTOR NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS TIME OUT UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION FORUM MAGAZINE INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING CHINA INSEAD UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE DISTINCTIVENESS ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE WEBINAR GEN Z EDUCITY HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS INTERNATIONAL EDUCATION IC CAFE GLOBAL EDUCATION HUB CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES GUIDING PRINCIPLES EXPERTISE UKCISA WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS DISTINCTIVE IMPACT REFLECTIONS ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI INTERNATIONAL STUDENTS

Tag View

Pages tagged OVERSEAS CAMPUS MARKETING

Most common tags on this site (in order of popularity)

Tag Cloud