Pages tagged OVERSEAS CAMPUS MARKETING
New practical guide | Blog Entry by Vicky Lewis
One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there.
Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable.
So one output - drawn not only from my research but also from ...
View Page
New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis
The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference.
For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development.
It was published online in the Tay...
View Page
New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis
Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education.
I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus.
Here's a link to the post.
...
View Page
International campus marketing | Blog Entry by Vicky Lewis
If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources.
The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H...
View Page
Embedding marketing in international campus development | Blog Entry by Vicky Lewis
I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus.
I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen...
View Page
Interested in overseas campus marketing? | Blog Entry by Vicky Lewis
Vicky Lewis will be delivering a guest webinar via The Brenn-White Group's International Education Academy on 24 June 2014.
The topic is 'The Proper Role of Marketing in Overseas Campus Development'. It's free of charge, easy to register and the webinar lasts just 30 minutes.
The session highlights six critical points in the overseas campus development process where marketing should influence strategy, resourcing, and operations. It also provides compelling arguments for in...
View Page
Most common tags on this site (in order of popularity)
TRANSNATIONAL EDUCATION
INTERNATIONALISATION
INTERNATIONAL CAMPUS
OVERSEAS CAMPUS MARKETING
EAIE
MARKETING
INTERNATIONAL STRATEGY
DEVELOPMENT PROCESS
COLLABORATION
GLOBAL HIGHER EDUCATION
BRANCH CAMPUS
INTERNATIONAL PARTNERSHIPS
ORGANISATIONAL CULTURE
NATIONAL STRATEGY
INSTITUTIONAL MISSION
INSTITUTIONAL DRIVERS
STUDENT RECRUITMENT
INTERNATIONAL EDUCATION HUBS
BREXIT
INTERNATIONAL STUDENT RECRUITMENT
TRAINING COURSE
GOING GLOBAL
OVERSEAS CAMPUS
INCLUSIVITY
GLOBAL CITIZENSHIP
MOOC
BUILA
MALAYSIA
ORIGINAL RESEARCH
EXPERTISE
UKCISA
CULTURAL INTELLIGENCE
RESOURCES
HIGHER EDUCATION
WORKSHOP
INTERNATIONAL OFFICER
INSTITUTIONAL STRATEGY
INTERNATIONAL STUDENTS
ISKANDAR INVESTMENT
INTERNATIONAL EDUCATION HUB
STAKEHOLDERS
INTERNATIONAL EDUCATION STRATEGY
USA
UNIVERSITY OF BATH DBA
CULTURAL VALUES
HIGHER EDUCATION ACADEMY
POLICY CONTEXT
GLOBAL UNIVERSITY
INTERNATIONAL OFFICE
INTERNAL SUPPORT
SKILLS
DRIVERS FOR CHANGE
SHARED CAMPUS
UNIVERSITY OF SOUTHAMPTON
GLOBAL ENGAGEMENT
SINGAPORE
EAIE; STAFF ENGAGEMENT; INTERNATIONALISATION
TOOLKIT
LEADERSHIP
UK HE SECTOR
ENGAGEMENT
DELIVERY MODES
NEWCASTLE UNIVERSITY
FORUM MAGAZINE
UNIVERSITY OF BRISTOL
TEACHING OVERSEAS
INTERNATIONALISATION AT HOME
INSEAD
INSTITUTIONAL PARTNERSHIP
TNE-HUB
RATIONALES
UNIVERSITY OF READING
STRATEGIC MARKETING
CONSULTANCY
EDUCITY
UNIVERSITY OF WISCONSIN-MADISON
CROSS-CULTURAL COLLABORATION
PARTNERSHIP DEVELOPMENT
GOVERNANCE
INTEGRATED INTERNATIONALISM
PATHWAYS TO PRACTICE
NICHE EXPERTISE
GLOBAL EDUCATION HUB
BRITISH COUNCIL
WIDENING ACCESS
MARKET RESEARCH
REPUTATION
Tag Cloud
