-

International Strategy for Higher Education Institutions

Tag View

Pages tagged OVERSEAS CAMPUS MARKETING

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Interested in overseas campus marketing? | Blog Entry by Vicky Lewis

Vicky Lewis will be delivering a guest webinar via The Brenn-White Group's International Education Academy on 24 June 2014. The topic is 'The Proper Role of Marketing in Overseas Campus Development'. It's free of charge, easy to register and the webinar lasts just 30 minutes. The session highlights six critical points in the overseas campus development process where marketing should influence strategy, resourcing, and operations. It also provides compelling arguments for in... View Page

Most common tags on this site (in order of popularity)

TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL STRATEGY GLOBAL ENGAGEMENT EAIE INTERNATIONAL CAMPUS GLOBAL STRATEGIES REPORT INTERNATIONALISATION STRATEGY INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS OVERSEAS CAMPUS MARKETING COLLABORATION CONSULTANCY INSTITUTIONAL STRATEGY MARKETING INTERNATIONALISATION AT HOME INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT RESEARCH DEVELOPMENT PROCESS LEADERSHIP CONSULTATION PROCESS SUSTAINABILITY INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION STAFF ENGAGEMENT GLOBAL ENGAGEMENT STRATEGY NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL STRATEGIC PLANS ETHICS BRITISH COUNCIL POLICY CONTEXT KPIS GLOBAL MINDSET INSTITUTIONAL DRIVERS EQUALITY, DIVERSITY, INCLUSION CAREER SOCIAL IMPACT STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT OUTWARD MOBILITY ENGAGEMENT TRAINING COURSE GEOPOLITICS SUCCESS MEASURES GLOBAL CITIZENSHIP LANGUAGE LEARNING DECOLONISATION RATIONALES UUK INTERNATIONAL OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH INTERNATIONAL EDUCATION IC CAFE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS GUIDING PRINCIPLES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES DISTINCTIVE IMPACT REFLECTIONS STUDENT EXPERIENCE WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS AI INTERNATIONAL STUDENTS ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS REGIONAL STRATEGY CASE STUDIES USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM PODCAST GLOBAL CHALLENGES GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT IMPACT SRI LANKA SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT KEY QUESTIONS PUBLICATIONS UK HE SECTOR TNE-HUB CHANGE THE PIE GLOBAL RANKINGS TIME OUT NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STRATEGY TRAPS STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT CHINA INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING ADDRESSING DISCONNECTS PROJECTS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE DISTINCTIVENESS WEBINAR GEN Z EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE EXECUTIVE SUMMARY INTERNATIONAL COOPERATION HIGHER EDUCATION INTERNATIONALISATION FOR ALL RAPID CHANGE IHEF INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION

Tag Cloud

 
-

Copyright © 2024 Vicky Lewis Consulting

Privacy Policy Cookie Policy

Website by Intexta

Printed on 21 May 2024 at 12:19

Source: https://www.vickylewisconsulting.co.uk/tag-view.php

Website by intexta.com