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International Strategy for Higher Education Institutions

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Pages tagged OVERSEAS CAMPUS MARKETING

New practical guide | Blog Entry by Vicky Lewis

One of the reasons I undertook my research study into the role of marketing in international campus development is that there's very little practical guidance out there. Colleagues at UK HEIs involved in marketing an international campus felt they were having to learn the quirks of international campus marketing as they went. They agreed that having some good practice guidelines and recommendations would have been valuable. So one output - drawn not only from my research but also from ... View Page

New article on embedding marketing in international campus development | Blog Entry by Vicky Lewis

The research project I undertook in late 2014 / early 2015 has resulted in a number of blog posts, comment pieces and a poster for the Going Global conference. For those interested in a slightly more in-depth account of the recommendations generated by interviewing senior staff involved in the marketing of UK university campuses in Malaysia, here's a peer-reviewed journal article on the topic of embedding marketing in international campus development. It was published online in the Tay... View Page

New guest comment piece on HEGlobal website | Blog Entry by Vicky Lewis

Based on the poster I presented at the British Council's Going Global conference in June 2015, I was asked to write a guest comment piece for the UK HE International Unit's HEGlobal website, which stimulates discussion on all aspects of transnational education. I focused on the need for inter-campus collaboration and the sharing of different perspectives and approaches when it comes to the marketing of an international campus. Here's a link to the post. ... View Page

International campus marketing | Blog Entry by Vicky Lewis

If you are interested in investigating some of the issues around international campus development, here is a two-page PDF Information Sheet listing (and with hyperlinks to) useful publications, websites and other resources. The main focus is on the marketing and positioning of international campuses. However the list also includes sources of facts and figures relating to transnational education more generally - and a couple of useful guides (both emanating from the Leadership Foundation for H... View Page

Embedding marketing in international campus development | Blog Entry by Vicky Lewis

I undertook some research in late 2014 / early 2015 (see previous blog post) into the role of marketing in international campus development. The aim of this was to generate some useful (evidence-based) recommendations for HE institutions considering development of an international campus. I’ll be sharing detailed findings elsewhere. In the meantime, here are the key recommendations, broken down by themes (roughly corresponding to consecutive phases in the international campus developmen... View Page

Interested in overseas campus marketing? | Blog Entry by Vicky Lewis

Vicky Lewis will be delivering a guest webinar via The Brenn-White Group's International Education Academy on 24 June 2014. The topic is 'The Proper Role of Marketing in Overseas Campus Development'. It's free of charge, easy to register and the webinar lasts just 30 minutes. The session highlights six critical points in the overseas campus development process where marketing should influence strategy, resourcing, and operations. It also provides compelling arguments for in... View Page

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INTERNATIONALISATION TRANSNATIONAL EDUCATION INTERNATIONAL STRATEGY INTERNATIONAL CAMPUS GLOBAL ENGAGEMENT EAIE GLOBAL STRATEGIES REPORT INTERNATIONALISATION STRATEGY INSTITUTIONAL STRATEGY INTERNATIONAL PARTNERSHIPS OVERSEAS CAMPUS MARKETING COLLABORATION CONSULTANCY INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT MARKETING INTERNATIONAL OFFICE INTERNATIONALISATION AT HOME CONSULTATION PROCESS RESEARCH DEVELOPMENT PROCESS LEADERSHIP BRANCH CAMPUS ORGANISATIONAL CULTURE GOING GLOBAL SUSTAINABILITY STRATEGIC PLANS ETHICS INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION STAFF ENGAGEMENT NATIONAL STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY GEOPOLITICS ENGAGEMENT TRAINING COURSE SUCCESS MEASURES GLOBAL CITIZENSHIP LANGUAGE LEARNING DECOLONISATION RATIONALES UUK INTERNATIONAL OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES COVID-19 MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL GLOBAL MINDSET KPIS EQUALITY, DIVERSITY, INCLUSION INSTITUTIONAL DRIVERS SOCIAL IMPACT GLOBAL ENGAGEMENT STRATEGY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS OUTWARD MOBILITY BREXIT KEY QUESTIONS PUBLICATIONS UK HE SECTOR TNE-HUB CHANGE THE PIE STRATEGY TRAPS GLOBAL RANKINGS NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES CHINA INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING DISTINCTIVENESS ADDRESSING DISCONNECTS UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE ENABLING CHANGE WEBINAR GEN Z EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION HIGHER EDUCATION DIFFERENTIATION RAPID CHANGE INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE METRICS INTERNATIONAL EDUCATION IC CAFE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD GUIDING PRINCIPLES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES DISTINCTIVE IMPACT REFLECTIONS WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS KEY PERFORMANCE INDICATORS CAREER AI INTERNATIONAL STUDENTS ISKANDAR INVESTMENT OVERSEAS OFFICES CURRICULUM REGIONAL STRATEGY CASE STUDIES USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT

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