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“Vicky is a keen and direct strategist who was able to take a complex and multi-layered brief and cut right through to the nub of the issues”

— Angelina Bingley, Director of UCAS Media (at the time: Head of Strategic Marketing, University of Southampton) (2013)

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Pages tagged INTERNATIONAL STUDENT RECRUITMENT

UK universities’ international KPIs – PART 5 | Blog Entry by Vicky Lewis

This is the fifth in my series of blogs sharing insights and emerging ideas on ways to measure international success, based on a review of university international strategies. Links to earlier blogs in the series are provided at the end of this one. Despite a recent upsurge in the prioritisation of TNE (see blog number 4 in this series), the most common KPIs for UK institutions (at the level of both institutional strategy and supporting international strategy) have long tended to be associate... View Page

Zooming out | Blog Entry by Vicky Lewis

At a time of policy turmoil and uncertainty, it can be easy to forget the world beyond our UK higher education bubble. Or else we focus only on what’s going on in ‘countries like us’. Of course, it’s extremely valuable to learn from the experiences of other anglophone countries. And there have been some great webinars and podcasts recently, which have provided useful commentaries on recent developments in Australia and Canada. These include: this week&rsquo... View Page

What would an ethical international strategy look like? PART 3 | Blog Entry by Vicky Lewis

Back in September 2022, I started a three-part series of blogs on the topic of ethical international strategies. Part 1 (Insights and quandaries) and Part 2 (Harnessing diverse perspectives and shared agendas) appeared, but I didn’t get around to writing up Part 3 (Reframing business models and processes) until now. While it’s still broadly based on the presentation I gave at Universities UK International’s Pro-Vice-Chancellor Forum in July 2022, I’ve added in a few id... View Page

Can we decolonise internationalisation? | Blog Entry by Vicky Lewis

Whenever you do a piece of research, it always sparks new avenues to pursue or ideas that need to be investigated. Some of the conversations I had when interviewing sector stakeholders for my Global Strategies Report last year set me thinking about the intersection between HE internationalisation and decolonisation. My initial – perhaps naïve – assumption was that they are underpinned by similar values and aspirations: inclusivity, the broadening of perspectives and the ch... View Page

International Graduate Employability | Blog Entry by Vicky Lewis

Sometimes conferences generate a lot of media (and social media) buzz. That was the case with the 28 January UUK International event on International Graduate Employability: Making Good on the Promise. Perhaps this was because it was the first of its kind to connect together some important agendas, which need to be thought about holistically rather than in isolation. Of course, one of the first developments that comes to mind when one thinks about international graduate employability is the l... View Page

New EAIE Pathways to Practice Guide | Blog Entry by Vicky Lewis

I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides. This new series of practical guides is designed to be a 'practitioner's toolkit'. This first guide has two purposes: To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment. To guide them through the process of creating a robust international marketing and student recruitment... View Page

UK HEI motivations for internationalisation | Blog Entry by Vicky Lewis

Back in 2005, I was doing the fieldwork for my doctorate (a DBA in Higher Education Management at University of Bath). This involved (amongst other things) a national survey of UK HEIs (administered via BUILA – the British Universities' International Liaison Association) focusing on key institutional drivers for internationalisation. This blog summarises the survey findings which were generated exactly ten years ago. I then speculate on what might be different if I were to re-run th... View Page

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INTERNATIONAL STRATEGY TRANSNATIONAL EDUCATION INTERNATIONALISATION GLOBAL ENGAGEMENT EAIE KPIS INTERNATIONAL CAMPUS POLICY CONTEXT GLOBAL STRATEGIES REPORT INSTITUTIONAL STRATEGY INTERNATIONAL PARTNERSHIPS CONSULTANCY INTERNATIONALISATION STRATEGY INTERNATIONAL STUDENT RECRUITMENT RESEARCH CAREER INTERNATIONAL OFFICE OVERSEAS CAMPUS MARKETING COLLABORATION INTERNATIONAL EDUCATION MARKETING INTERNATIONALISATION AT HOME INCLUSIVITY GLOBAL HIGHER EDUCATION DEVELOPMENT PROCESS LEADERSHIP GLOBAL ENGAGEMENT STRATEGY INTERNATIONAL GRADUATE EMPLOYABILITY CONSULTATION PROCESS SUSTAINABILITY INSTITUTIONAL MISSION ALUMNI RELATIONS STAFF ENGAGEMENT NATIONAL STRATEGY OUTWARD MOBILITY BRANCH CAMPUS ORGANISATIONAL CULTURE SUCCESS MEASURES GOING GLOBAL UUK INTERNATIONAL COVID-19 STRATEGIC PLANS ETHICS BRITISH COUNCIL GLOBAL MINDSET INSTITUTIONAL DRIVERS EQUALITY, DIVERSITY, INCLUSION INTERNATIONAL STUDENTS SOCIAL IMPACT CASE STUDIES STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS BREXIT ENGAGEMENT TRAINING COURSE CHANGE GEOPOLITICS GLOBAL CITIZENSHIP PARTNERSHIP DEVELOPMENT LANGUAGE LEARNING RATIONALES DECOLONISATION WIDENING ACCESS OVERSEAS CAMPUS MOOC BUILA CROSS-CULTURAL COLLABORATION RESOURCES MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL COMMON GOOD METRICS IC CAFE PERSONAL REFLECTIONS EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY GRADUATE ATTRIBUTES GUIDING PRINCIPLES GLOBAL SOUTH WORKSHOP SKILLS DRIVERS FOR CHANGE SDGS DISTINCTIVE IMPACT REFLECTIONS STUDENT EXPERIENCE INTERNATIONAL EXPERIENCE ISKANDAR INVESTMENT OVERSEAS OFFICES KEY PERFORMANCE INDICATORS AI UNIVERSITY OF OXFORD UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX CURRICULUM REGIONAL STRATEGY RESEARCH COLLABORATION USA GLOBAL UNIVERSITY INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING CIVIC AND COMMUNITY ENGAGEMENT PODCAST GLOBAL CHALLENGES INTERCULTURAL EXPOSURE SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON REGIONAL HUBS UK NATIONAL PRIORITIES GLOBAL IMPACT IMPACT SRI LANKA EDINBURGH NAPIER UNIVERSITY SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT IN-COUNTRY REPRESENTATION ARTIFICIAL INTELLIGENCE UEL UK HE SECTOR TNE-HUB THE PIE KEY QUESTIONS PUBLICATIONS FUTURE WIDENING PARTICIPATION NEWCASTLE UNIVERSITY STRATEGIC MARKETING CAREERS FUTURE MODELS STRATEGY TRAPS GLOBAL RANKINGS TIME OUT UNIVERSITY OF BATH FORUM MAGAZINE UNIVERSITY OF BRISTOL GRADUATE OUTCOMES STAFF DEVELOPMENT STAKEHOLDER RELATIONSHIPS RESPONSIBLE INTERNATIONALISATION INDIA INSEAD INSTITUTIONAL PARTNERSHIP GOVERNANCE CORONAVIRUS PLANNING CHINA SUMMER SCHOOL KNOWLEDGE EXCHANGE UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE DISTINCTIVENESS ADDRESSING DISCONNECTS PROJECTS TIPS EDUCITY UNIVERSITY OF WISCONSIN-MADISON MARKET RESEARCH REPUTATION POST-STUDY WORK ENABLING CHANGE WEBINAR GEN Z BLOG ARCHIVE HIGHER EDUCATION INTERNATIONALISATION FOR ALL EXECUTIVE SUMMARY INTERNATIONAL COOPERATION EQUITABLE INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE DIFFERENTIATION RAPID CHANGE IHEF TURING SCHEME

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