“Vicky's approach was really friendly and undemanding but had clarity about what she wanted to achieve throughout the process. I just felt we spoke the same language but that we could learn so much from her. ”
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
To guide them through the process of creating a robust international marketing and student recruitment... View Page
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