“Vicky's approach is intelligent and thoughtful and her report writing skills are excellent. All reports have contributed significantly to either successful bids for university funding or a change of organisational direction.”
— Karen Blackney, Head of International Office, University of East Anglia (2021)
I was asked by the European Association for International Education (EAIE) to develop the first of their Pathways to Practice e-guides.
This new series of practical guides is designed to be a 'practitioner's toolkit'.
This first guide has two purposes:
To help practitioners to argue the case for a strategic marketing-based approach to international student recruitment.
To guide them through the process of creating a robust international marketing and student recruitment... View Page
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