“Vicky was able to provide us with valuable insights that helped us to develop a strategy that was both realistic and ambitious. As a result of her work, we are now well-positioned to expand our international reach. ”
— Kate Walewska, Director of Marketing and Student Recruitment, University of Warwick (at the time: Director of Future Students Office, University of Leicester) (2023)
When I reviewed UK universities’ strategic plans during the pandemic, I found that they tended to use a narrow, fairly inward-looking set of Key Performance Indicators (KPIs) to measure their international success. This was despite the fact that the rhetoric in the strategy documents often emphasised bold, outward-facing ambitions about making a positive global contribution.
Across the higher education sector, many saw the pandemic as an opportunity to step back and consider what &l... View Page
Within the higher education sector (and beyond), we’re starting to read some pieces advising us where to focus our efforts when the coronavirus dust settles, but it’s difficult to get the timing right. Some people may be tuned into forward planning, while others are still in fire-fighting mode.
Simon Anholt, founder of The Good Country Index (which measures what each country contributes to the greater good of humanity), has used Twitter to initiate a new hashtag: #staychanged. The... View Page
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