Last year I participated in the seven-week Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC, run jointly by University of Wisconsin-Madison and University of Bristol. It covered a lot of really interesting ground and one element that sticks in my mind is a podcast by Gabriel Hawawini (INSEAD).
In this, Hawawini explores rationales for setting up an international campus. He articulates the key to the whole process (of determining whether to establish an intern... View Page
Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine.
International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page
This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year.
It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page
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