“Vicky was extremely thorough and efficient, and consulted widely across the University to ensure that all key stakeholders’ opinions were heard and acknowledged, and where possible incorporated into the strategy. ”
— Kate Walewska, Director of Future Students Office, University of Leicester (2023)
Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine.
International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page
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