“Vicky worked with us to deliver a piece of work that clearly charted our future direction and provided impetus for change, whilst also serving to highlight the importance of the international agenda within the institutional context.”
— David Winstanley, Executive Director Student Life, University of Southampton (at the time: Director of Global Recruitment and Admissions) (2020)
Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine.
International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page
Most common tags on this site (in order of popularity)
