“Vicky's approach is intelligent and thoughtful and her report writing skills are excellent. All reports have contributed significantly to either successful bids for university funding or a change of organisational direction.”
— Karen Blackney, Associate Director, UEA Global, University of East Anglia (2021)
Following on from the webinar I gave in June on The Proper Role of Marketing in Overseas Campus Development (see Resources page of this site), here's a PDF copy of an article of mine (entitled: Branch Campus Development - Marketing expertise required) which has just been published in the Summer 2014 edition of the European Association for International Education's (EAIE) Forum magazine.
International branch campuses can succeed or fail depending on whether they enrol enough studen... View Page
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