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International Education Strategy and Marketing

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EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING MARKETING INTERNATIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION INSTITUTIONAL STRATEGY INSTITUTIONAL MISSION GLOBAL ENGAGEMENT GLOBAL HIGHER EDUCATION INTERNATIONAL OFFICE INTERNATIONAL PARTNERSHIPS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH INSTITUTIONAL DRIVERS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONALISATION AT HOME BREXIT TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS HIGHER EDUCATION CROSS-CULTURAL COLLABORATION RESOURCES OUTCOMES DATA STUDENT VOICE INTERNATIONAL OFFICER STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB POLICY CONTEXT GRADUATE ATTRIBUTES EXPERTISE UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS WORKSHOP SKILLS STAFF ENGAGEMENT OVERSEAS OFFICES INTERNATIONAL STUDENTS ISKANDAR INVESTMENT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY USA UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING GLOBAL UNIVERSITY INTERNAL SUPPORT REGIONAL HUBS SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TEACHING OVERSEAS TRAVELLING MINDSET SINGAPORE TNE-HUB CHANGE THE PIE UK HE SECTOR ENGAGEMENT CONSULTANCY CAREERS FUTURE MODELS NEWCASTLE UNIVERSITY STRATEGIC MARKETING GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL GOVERNANCE CORONAVIRUS INSEAD INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT NICHE EXPERTISE UUK INTERNATIONAL SUSTAINABILITY UNIVERSITY OF READING PATHWAYS TO PRACTICE MARKET RESEARCH REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS

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