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International Education Strategy and Marketing

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Pages tagged MALAYSIA

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY MARKETING INSTITUTIONAL STRATEGY DEVELOPMENT PROCESS COLLABORATION INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INSTITUTIONAL MISSION GLOBAL ENGAGEMENT GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS INTERNATIONAL OFFICE NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS COVID-19 MOOC BUILA MALAYSIA INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH BRITISH COUNCIL INSTITUTIONAL DRIVERS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT INTERNATIONAL EDUCATION HUBS INTERNATIONALISATION AT HOME BREXIT TRAINING COURSE GRADUATE OUTCOMES FORUM MAGAZINE UNIVERSITY OF BRISTOL PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS PLANNING INSEAD INSTITUTIONAL PARTNERSHIP PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL SUSTAINABILITY UNIVERSITY OF READING MARKET RESEARCH REPUTATION POST-STUDY WORK EDUCITY UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS RESOURCES HIGHER EDUCATION STRATEGIC PLANS CROSS-CULTURAL COLLABORATION INTERNATIONAL OFFICER OUTCOMES DATA STUDENT VOICE STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY ORGANISATIONAL STRUCTURE GLOBAL EDUCATION HUB INTERNATIONAL EDUCATION HUB HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES KPIS EXPERTISE UKCISA CULTURAL INTELLIGENCE SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS SDGS WORKSHOP STAFF ENGAGEMENT OVERSEAS OFFICES INTERNATIONAL STUDENTS ISKANDAR INVESTMENT TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY GLOBAL ENGAGEMENT INDEX USA UNIVERSITY OF BATH DBA CULTURAL VALUES DELIVERY MODES INTERNATIONAL MARKETING BENCHMARKING GLOBAL UNIVERSITY INTERNAL SUPPORT REGIONAL HUBS SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON TEACHING OVERSEAS TRAVELLING MINDSET STRATEGIC ALIGNMENT SINGAPORE TNE-HUB CHANGE THE PIE UK HE SECTOR ENGAGEMENT STRATEGIC MARKETING CONSULTANCY CAREERS FUTURE MODELS NEWCASTLE UNIVERSITY

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