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International Education Strategy and Marketing

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Pages tagged MALAYSIA

Collaborating across organisational cultures to market your international campus | Blog Entry by Vicky Lewis

Last year I took some informal soundings with staff at UK HEIs. They confirmed a lack of guidance on embedding marketing into international campus development to ensure effective positioning and sustainable student recruitment. Investigating further, I could find no publicly available research or detailed recommendations covering this specific challenge. So I decided to undertake my own research into the role of marketing in international campus development – with the aim of generating ... View Page

EduCity, Malaysia – some challenges to (cost-effective) collaboration | Blog Entry by Vicky Lewis

This post is an adaptation of a submission I made to the Globalizing Higher Education and Research for the 'Knowledge Economy' MOOC that I participated in earlier this year. It draws on my experience of the International Branch Campus of a UK university in EduCity in southern Malaysia (just across the Straits from Singapore). It seeks to highlight some of the challenges which hamper what appears to be a great idea for a more cost-effective and collaborative approach to branch campus d... View Page

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TRANSNATIONAL EDUCATION INTERNATIONALISATION INTERNATIONAL CAMPUS EAIE OVERSEAS CAMPUS MARKETING INTERNATIONAL STRATEGY MARKETING COLLABORATION DEVELOPMENT PROCESS NATIONAL STRATEGY BRANCH CAMPUS ORGANISATIONAL CULTURE INCLUSIVITY INTERNATIONAL STUDENT RECRUITMENT GOING GLOBAL INSTITUTIONAL MISSION GLOBAL HIGHER EDUCATION INTERNATIONAL PARTNERSHIPS INTERNATIONAL EDUCATION HUBS INTERNATIONAL GRADUATE EMPLOYABILITY STUDENT RECRUITMENT BREXIT INTERNATIONALISATION AT HOME TRAINING COURSE GLOBAL CITIZENSHIP RATIONALES OVERSEAS CAMPUS BUILA COVID-19 MOOC INTEGRATED INTERNATIONALISM ORIGINAL RESEARCH INSTITUTIONAL STRATEGY MALAYSIA INSTITUTIONAL DRIVERS GLOBAL ENGAGEMENT INTERNATIONAL OFFICE SHARED CAMPUS UNIVERSITY OF SOUTHAMPTON SINGAPORE TEACHING OVERSEAS TRAVELLING MINDSET UK HE SECTOR ENGAGEMENT TNE-HUB CHANGE NEWCASTLE UNIVERSITY STRATEGIC MARKETING CONSULTANCY CAREERS UNIVERSITY OF BRISTOL GRADUATE OUTCOMES FORUM MAGAZINE INSTITUTIONAL PARTNERSHIP PARTNERSHIP DEVELOPMENT GOVERNANCE CORONAVIRUS INSEAD UNIVERSITY OF READING PATHWAYS TO PRACTICE NICHE EXPERTISE UUK INTERNATIONAL UNIVERSITY OF WISCONSIN-MADISON WIDENING ACCESS MARKET RESEARCH REPUTATION POST-STUDY WORK EDUCITY CROSS-CULTURAL COLLABORATION RESOURCES HIGHER EDUCATION INTERNATIONAL OFFICER OUTCOMES DATA GLOBAL EDUCATION HUB BRITISH COUNCIL INTERNATIONAL EDUCATION HUB STAKEHOLDERS INTERNATIONAL EDUCATION STRATEGY UKCISA CULTURAL INTELLIGENCE HIGHER EDUCATION ACADEMY POLICY CONTEXT GRADUATE ATTRIBUTES EXPERTISE WORKSHOP SKILLS DRIVERS FOR CHANGE ALUMNI RELATIONS INTERNATIONAL STUDENTS ISKANDAR INVESTMENT STAFF ENGAGEMENT UNIVERSITY OF BATH DBA CULTURAL VALUES TOOLKIT LEADERSHIP ENVIRONMENTAL SUSTAINABILITY USA INTERNAL SUPPORT DELIVERY MODES INTERNATIONAL MARKETING GLOBAL UNIVERSITY

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